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dc.contributor.authorKvidal-Røvik, Trine
dc.date.accessioned2018-07-09T09:27:38Z
dc.date.available2018-07-09T09:27:38Z
dc.date.issued2018-06-29
dc.description.abstractThis article examines the potential for political or social change as part of postmodern cultural expression in consumer culture. Throughout the article, I discuss the way sociopolitical messages, circulating in contemporary culture, represent an interesting element in terms of their intertextual referencing and postmodern blurring. Postmodern aesthetic features merge commodifying, resistive, and identifying processes, which can enable sociopolitical messages to spread into new arenas of resistance and fly under the radar, so to speak. In particular, I claim that new forms of engagement in social media communication produce an alternative venue for politics—one created by neoliberalism itself. I explain that sociopolitical messages presented via postmodern aesthetics in consumer culture, particularly when circulated using social media, can function counter-hegemonically, even while using hegemonic structures to gain commercial success. With this, the potential for change can come about; power lies in the hands (or social media accounts) of consumers.en_US
dc.descriptionSource at <a href=https://doi.org/10.17645/mac.v6i2.1302> https://doi.org/10.17645/mac.v6i2.1302 </a>.en_US
dc.identifier.citationKvidal-Røvik, T. (2018). The Meaning of the Feminist T-Shirt: Social Media, Postmodern Aesthetics, and the Potential for Sociopolitical Change. Media and Communication, 6(2). http://dx.doi.org/10.17645/mac.v6i2.1302.en_US
dc.identifier.cristinIDFRIDAID 1593196
dc.identifier.issn2183-2439
dc.identifier.urihttps://hdl.handle.net/10037/13186
dc.language.isoengen_US
dc.publisherCogitatio Pressen_US
dc.relation.journalMedia and Communication
dc.rights.accessRightsopenAccessen_US
dc.subjectconsumer cultureen_US
dc.subjectpostmodern aestheticsen_US
dc.subjectresistanceen_US
dc.subjectsocial mediaen_US
dc.subjectsociopolitical changeen_US
dc.subjectVDP::Samfunnsvitenskap: 200en_US
dc.subjectVDP::Social science: 200en_US
dc.titleThe Meaning of the Feminist T-Shirt: Social Media, Postmodern Aesthetics, and the Potential for Sociopolitical Changeen_US
dc.typeJournal articleen_US
dc.typeTidsskriftartikkelen_US
dc.typePeer revieweden_US


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