Does your lab use social media? Sharing three years of experience in science communication
AuthorPavlov, Alexey K.; Meyer, Amelie; Rösel, Anja; Cohen, Lana; King, Jennifer; Itkin, Polona; Negrel, Jean; Gerland, Sebastian; Hudson, Stephen R.; Dodd, Paul A.; de Steur, Laura; Mathisen, Stig; Cobbing, Nick; Granskog, Mats A.
Effective science communication is essential to share knowledge and recruit the next generation of researchers. Science communication to the general public can, however, be hampered by limited resources and a lack of incentives in the academic environment. Various social media platforms have recently emerged, providing free and simple science communication tools to reach the public and young people especially, an audience often missed by more conventional outreach initiatives. While individual researchers and large institutions are present on social media, smaller research groups are underrepresented. As a small group of oceanographers, sea ice scientists, and atmospheric scientists at the Norwegian Polar Institute, we share our experience establishing, developing, and maintaining a successful Arctic science communication initiative (@oceanseaicenpi) on Instagram, Twitter, and Facebook. The initiative is run entirely by a team of researchers with limited time and financial resources. It has built a broad audience of more than 7,000 followers, half of which is associated with the team’s Instagram account. To our knowledge, @oceanseaicenpi is one of the most successful Earth sciences Instagram accounts managed by researchers. The initiative has boosted the alternative metric scores of our publications and helped participating researchers become better writers and communicators. We hope to inspire and help other research groups by providing some guidelines on how to develop and conduct effective science communication via social media.
Source at https://doi.org/10.1175/BAMS-D-17-0195.1. © Copyright 27 June 2018 American Meteorological Society (AMS). Permission to use figures, tables, and brief excerpts from this work in scientific and educational works is hereby granted provided that the source is acknowledged. Any use of material in this work that is determined to be “fair use” under Section 107 of the U.S. Copyright Act or that satisfies the conditions specified in Section 108 of the U.S. Copyright Act (17 USC §108) does not require the AMS’s permission. Republication, systematic reproduction, posting in electronic form, such as on a website or in a searchable database, or other uses of this material, except as exempted by the above statement, requires written permission or a license from the AMS. All AMS journals and monograph publications are registered with the Copyright Clearance Center (http://www.copyright.com). Questions about permission to use materials for which AMS holds the copyright can also be directed to firstname.lastname@example.org. Additional details are provided in the AMS Copyright Policy statement, available on the AMS website (http://www.ametsoc.org/CopyrightInformation).