• Value based segmentation : a study of wild fish versus farmed fish consumption in Nha Trang 

      Suneth Jayampathi, R.P.S. (Master thesis; Mastergradsoppgave, 2010-05-17)
      The primary purpose of this study was to identify market segments based on personal values, values and lifestyles, environmental concern, fish welfare concern, ethical concern for fish farming and health involvement. A self-administrated questionnaire was conducted on a convenience sample of 209 Vietnamese consumers. It was designed to investigate consumers’ concern for issues used as segmentation ...
    • Value chain analysis of black tiger shrimp culture in Cox'sBazar District, Bangladesh 

      Quader, Mamunul (Master thesis; Mastergradsoppgave, 2012-05-22)
      This research aimed to explore the value chain of Black tiger shrimp in Cox’sbazar district, Bangladesh. Actors involved in the chain are farmers, wholesalers, commission agents and processors were interviewed by different questionnaires. A total sample size of 48 surveyed households were visited and analyzed for this research. Results showed a map of actors, costs and earnings, employment ...
    • The value chain of white leg shrimp exported to the U.S market in Khanh Hoa province, Vietnam 

      Bui Nguyen Phuc, Thien Chuong (Master thesis; Mastergradsoppgave, 2011-06)
      The research aimed to explore the value chain of frozen white leg shrimp exported to the U.S market from Khanh Hoa province, Vietnam. Three objectives were set up, that is, (1) to identify the activities conducted by different actors in the value chain and the corresponding costs and earnings of those activities, (2) to evaluate the distributions of revenue, cost and profit along the chain, and (3) ...
    • Values, attitudes and intention to consume wild fish versus farmed fish in Nha Trang 

      Nelka Rajani, Pemattuge (Master thesis; Mastergradsoppgave, 2010-05-17)
      The primary purpose of this study was to investigate the consumers’ values and the difference in consumption, attitude and intention to consume wild fish versus farmed fish in Vietnam. Second, it aimed to investigate the relationship between values, attitudes and intention to consume wild versus farmed fish by applying value-attitude-behavior model. The measurement scales used here were adapted from ...