Blar i forfatter Master's Thesis in Fisheries and Aquaculture Management and Economics "Xuan, Bui Bich"
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The role of perceived quality, ambivalence and health involvement as a basis for clustering : a study of fish consumption in Vietnam
Xuan, Bui Bich (Master thesis; Mastergradsoppgave, 2009-06-15)The purpose of this study was to examine the applicability of benefits sought – based segmentation for fish market in Vietnam. A convenient sample of 809 Vietnamese households was provided to answer the questionnaires, including the questions about attitudes towards fish consumption. Cluster analysis was used to identify three distinctive consumer segments based on evaluation of quality, ambivalence ...