Women rights in FATA Pakistan : a critical review of NGOs' communication strategies for projects’ implementation

Abstract

The over all image of Non-governmental Organizations (NGO) is not very positive in Pakistan, particularly in rural tribal areas. Many negative perceptions are attached with NGOs, especially those which work for women rights. The very word ‘women rights’ incites many wrong-perceptions. In such non-favorable working environment NGOs evolve different communication/implementation strategies. The research study is aimed to analyze the communication strategies and different methods of project implementations, NGOs develop for women rights projects in Federally Administered Tribal Areas (FATA) of Pakistan. How they develop communication strategy, where they find an entry point and how they implement the women rights projects?

It does not mean that the study is trying to develop a comprehensive communication strategy and tactics which, by following, can guarantee successful implementing of women rights projects in FATA. But it is an attempt to analyze the strategies NGOs are adopting and which are acceptable to the tribal communities. And to get an understanding the work of NGOs and views of the beneficiaries/tribal people in regard to women rights projects in FATA.