The role of consumer satisfaction, consideration set size, variety seeking and convenience orientation in explaining seafood consumption in Vietnam

dc.contributor.advisor	Olsen, Svein Ottar
dc.contributor.author	Ninh, Thi Kim Anh
dc.date.accessioned	2010-07-16T13:16:55Z
dc.date.available	2010-07-16T13:16:55Z
dc.date.issued	2010-05-31
dc.description.abstract	The study examines the relationship betweens convenience food and seafood consumption in Vietnam through a replication and an extension of studies of Rortveit and Olsen (2007; 2009). The main purpose of this study is to give an understanding of the role of consumers’ satisfaction, consideration set size, variety seeking, and convenience in explaining seafood consumption behavior in Vietnam.	en
dc.format.extent	515314 bytes
dc.format.mimetype	application/pdf
dc.identifier.uri	https://hdl.handle.net/10037/2584
dc.identifier.urn	URN:NBN:no-uit_munin_2331
dc.language.iso	eng	en
dc.publisher	Universitetet i Tromsø	en
dc.publisher	University of Tromsø	en
dc.rights.accessRights	openAccess
dc.rights.holder	Copyright 2010 The Author(s)
dc.rights.uri	https://creativecommons.org/licenses/by-nc-sa/3.0	en_US
dc.rights	Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0)	en_US
dc.subject.courseID	FSK-3911	nor
dc.subject	VDP::Social science: 200::Economics: 210::Economics: 212	en
dc.subject	Consideration set size	en
dc.subject	Convenience orientation	en
dc.subject	Variety seeking	en
dc.subject	Purchase loyalty	en
dc.title	The role of consumer satisfaction, consideration set size, variety seeking and convenience orientation in explaining seafood consumption in Vietnam	en
dc.type	Master thesis	en
dc.type	Mastergradsoppgave	en

Except where otherwise noted, this item's license is described as Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0)