Blar i forfatter Master's Thesis in Business Creation and Entrepreneurship "Burkow, Eivind"
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Kystens Mathus - an exploratory study of innovation potential and marketing strategy in food retailing
Burkow, Eivind (Master thesis; Mastergradsoppgave, 2014-05-23)This thesis will be formed as two academic articles , one exploring innovation, and one on marketing strategy. The first article will be of a theoretical nature, reviewing existing literature and theory in order to discuss and conclude on what kind of innovation Kystens Mathus is, and its innovation potential (RQ1). Innovation theory is not only central for manufacturing- and technological firms. ...