Attitude, motivation, and consumption of seafood in Bacninh province, Vietnam
ForfatterThom, Nguyen Tien
This study applies the theory planed behavior (TPB - Ajzen, 1991) to investigate the general antecedents of seafood consumption in Bacninh province of Vietnam. The results show that customers in the area consume seafood at a low frequency although they have high motivation and positive attitude toward fish consumption. A further investigation reveals that quality, negative effects, and suitability have significant impact on attitude, while availability, suitability, and value are main determinant of personal control toward seafood consumption. In academic aspects, the study confirms that TPB and the measures used broadly in Western cultures are suitable for seafood consumption in Vietnamese context. Fish consumption frequency is significant predicted and explained by intention and behaviorperceived control, and intention in turn is significant determined by attitude and subjective norms but not by personal control. Some other important factors such as habit, eating involvement, health consciousness, and knowledge that are suggested as important in the understanding of seafood consumption behavior are also assessed in term of description and test of scale. These factors are suggested as additional components for the TPB in future studies.
ForlagUniversitetet i Tromsø
University of Tromsø
MetadataVis full innførsel
Følgende lisensfil er knyttet til denne innførselen:
Viser innførsler relatert til tittel, forfatter og emneord.
Dyspriani, Polite (Master thesis; Mastergradsoppgave, 2007-05-29)Shrimp world production in the last few years has shown very high growth rates. It is marked by an increasing of production volume, and by shifting from capture to aquaculture fisheries within the production system. This ...
Karlsen, Kine Mari (Doctoral thesis; Doktorgradsavhandling, 2011-08-26)The purpose of this thesis was to study granularity and its importance for traceability in seafood supply chains. The following hypothesis was applied in this thesis: The implementation of traceability of seafood is affected ...
The management of lobster in coastal Skagerrak : recreational fisheries, unreported commercial catches andmarine protected areas Kleiven, Alf Ring (Doctoral thesis; Doktorgradsavhandling, 2010-09-30)The implementation of four experimental lobster reserves in Norway in 2006 highlighted a set of important questions regarding lobster management. This thesis presents a study on the management and fishery of the European ...