Factors affecting the decision process of catfish consumers: An empirical study in the two biggest cities in Vietnam
ForfatterHuynh, Mai Thi Xuan
The consumption of catfish in Vietnam has not grown enough to match their increased production. The objective of this study is to explore the factors that influence the decision process of catfish consumers in Vietnam. The findings provide information for the Vietnamese catfish industry to better attract more domestic consumers to eat catfish. This study seeks to address its objective by examining the relationships that exist between the experiences, perceptions of product attributes, preference, market constraints, and consumption levels of consumers for catfish products. Non-catfish consumers are also investigated. Data collected in the two biggest cities in Vietnam is analyzed by using multivariate techniques based on a partially-recursive model. Factors such as age, region, ease of preparation, perceptions of catfish taste, odour, and fat along with beliefs that catfish are available, safe and inexpensive are found to significantly influence the decision-making process.
ForlagUniversitetet i Tromsø
University of Tromsø
MetadataVis full innførsel
Følgende lisensfil er knyttet til denne innførselen:
Viser innførsler relatert til tittel, forfatter og emneord.
Dyspriani, Polite (Master thesis; Mastergradsoppgave, 2007-05-29)Shrimp world production in the last few years has shown very high growth rates. It is marked by an increasing of production volume, and by shifting from capture to aquaculture fisheries within the production system. This ...
Karlsen, Kine Mari (Doctoral thesis; Doktorgradsavhandling, 2011-08-26)The purpose of this thesis was to study granularity and its importance for traceability in seafood supply chains. The following hypothesis was applied in this thesis: The implementation of traceability of seafood is affected ...
The management of lobster in coastal Skagerrak : recreational fisheries, unreported commercial catches andmarine protected areas Kleiven, Alf Ring (Doctoral thesis; Doktorgradsavhandling, 2010-09-30)The implementation of four experimental lobster reserves in Norway in 2006 highlighted a set of important questions regarding lobster management. This thesis presents a study on the management and fishery of the European ...