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dc.contributor.advisorSmith-Simonsen, Christine
dc.contributor.authorFuruli, Andrea Indrehus
dc.date.accessioned2016-12-13T08:29:39Z
dc.date.available2016-12-13T08:29:39Z
dc.date.issued2016-11-01
dc.description.abstractTV-aksjonen is an annual telethon hosted by the Norwegian state-channel NRK. Since 1974, the telethon ́s aim has been to fundraised money for humanitarian purposes, and enlighten the Norwegian people about world issues. This thesis examines the role TV-aksjonen plays in the Norwegian self-perception. Further, the aim of this project has also been to identify the possible consequences for how the Norwegians perceive the world through the lens of TV- aksjonen. The concepts of collective identity, cosmopolitanism and power have provided the theoretical framework for this project. These theoretical concepts, and through qualitative interviews and analysing of commending speeches for TV-aksjonen I have examined the role TV-aksjonen plays in the Norwegian self-perception and its representations of the world. The analysis show that TV-aksjonen plays a role in Norwegian self-perception to gather the Norwegian people under the national collective identity of being a good and generous. In order to maintain or even create this collective identity, my findings show that TV-aksjonen uses common references points such the Norwegian tradition to volunteer. Further, my findings imply that TV-aksjonen is duplex. On the one side TV-aksjonen is based on an altruistic idea, and can be stated is held for a they, who will benefit from the money. On the other side, TV-aksjonen is also held for Norwegians to have the opportunity to reflect or even confirm their Norwegian self-perception of being good and generous.en_US
dc.identifier.urihttps://hdl.handle.net/10037/10025
dc.language.isoengen_US
dc.publisherUiT Norges arktiske universiteten_US
dc.publisherUiT The Arctic University of Norwayen_US
dc.rights.accessRightsopenAccessen_US
dc.rights.holderCopyright 2016 The Author(s)
dc.rights.urihttps://creativecommons.org/licenses/by-nc-sa/3.0en_US
dc.rightsAttribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0)en_US
dc.subject.courseIDSVF-3901
dc.subjectSVF-3901en_US
dc.subjectVDP::Samfunnsvitenskap: 200::Sosiologi: 220en_US
dc.subjectVDP::Samfunnsvitenskap: 200::Sosialantropologi: 250en_US
dc.subjectVDP::Social science: 200::Sociology: 220en_US
dc.subjectVDP::Social science: 200::Social anthropology: 250en_US
dc.titleNRK TV-aksjonen. The Norwegian self-perception and world imageen_US
dc.typeMaster thesisen_US
dc.typeMastergradsoppgaveen_US


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Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0)
Except where otherwise noted, this item's license is described as Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0)