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The role of advertising in financing open access journals

Permanent lenke
https://hdl.handle.net/10037/2435
DOI
https://doi.org/10.5210/fm.v15i3.2777
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Åpne
article.pdf (106.5Kb)
(PDF)
Dato
2010-03-01
Type
Journal article
Tidsskriftartikkel
Peer reviewed

Forfatter
Frantsvåg, Jan Erik
Sammendrag
In a number of articles or books, advertising is pointed to as a possible way of financing open access (OA) journals. Very little work seems to have been done on finding out how advertising actually functions as a source of financing for OA journals. A survey was carried out to explore the field, both why journals did not employ advertising, and how advertising was employed. The findings show little uptake of advertising among OA journals, and indicate that there is a lack of understanding of how advertising could best be employed.
Forlag
First Monday
Sitering
First Monday, Volume 15 Number 3 (1 March 2010)
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  • Artikler, rapporter og annet (UB) [3245]

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