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dc.contributor.advisorOlsen, Svein Ottar
dc.contributor.authorNinh, Thi Kim Anh
dc.date.accessioned2010-07-16T13:16:55Z
dc.date.available2010-07-16T13:16:55Z
dc.date.issued2010-05-31
dc.description.abstractThe study examines the relationship betweens convenience food and seafood consumption in Vietnam through a replication and an extension of studies of Rortveit and Olsen (2007; 2009). The main purpose of this study is to give an understanding of the role of consumers’ satisfaction, consideration set size, variety seeking, and convenience in explaining seafood consumption behavior in Vietnam.en
dc.format.extent515314 bytes
dc.format.mimetypeapplication/pdf
dc.identifier.urihttps://hdl.handle.net/10037/2584
dc.identifier.urnURN:NBN:no-uit_munin_2331
dc.language.isoengen
dc.publisherUniversitetet i Tromsøen
dc.publisherUniversity of Tromsøen
dc.rights.accessRightsopenAccess
dc.rights.holderCopyright 2010 The Author(s)
dc.rights.urihttps://creativecommons.org/licenses/by-nc-sa/3.0en_US
dc.rightsAttribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0)en_US
dc.subject.courseIDFSK-3911nor
dc.subjectVDP::Social science: 200::Economics: 210::Economics: 212en
dc.subjectConsideration set sizeen
dc.subjectConvenience orientationen
dc.subjectVariety seekingen
dc.subjectPurchase loyaltyen
dc.titleThe role of consumer satisfaction, consideration set size, variety seeking and convenience orientation in explaining seafood consumption in Vietnamen
dc.typeMaster thesisen
dc.typeMastergradsoppgaveen


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Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0)
Except where otherwise noted, this item's license is described as Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0)