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dc.contributor.authorSmith, Susan E.
dc.contributor.authorSivertsen, Nina
dc.contributor.authorLines, Lauren
dc.contributor.authorDe Bellis, Anita
dc.date.accessioned2023-12-20T13:04:49Z
dc.date.available2023-12-20T13:04:49Z
dc.date.issued2023-07-18
dc.description.abstractAim: The aim of this paper is to critically reflect on our team's experience of using netnography to explore vaccine-hesitant parents and pregnant women, a group who have traditionally been difficult to recruit to research studies and a methodology that is underutilized in nursing research.<p> <p>Design: This paper takes the form of a discussion paper that will utilize data obtained from a qualitative netnographic study. Relevant literature was searched including 2015–2023. <p>Method: This paper utilized data obtained from a qualitative study that used netnography as methodology and an online minable data source. Netnography is a relatively new methodology that uses the online environment to explore digital cultures and study networked society. It pays particular attention to cultural insights and conditions that impact the human experience. This methodology is particularly relevant to nursing research which is often humanistic and always conducted to ensure optimal patient outcomes. <p>Results: Using netnography for the first time has resulted in four main insights. These include the adaptability of the process; the creativity involved in designing the site; the ready acceptance of the site by participants and the co-creation knowledge that resulted. <p>Conclusions: Netnography is a creative methodology that was successful in accessing and engaging the vaccine-hesitant community, a group who are often marginalized. Netnography has the advantage of using a platform that is familiar and safe for many people and provides access to an extensive minable data source.en_US
dc.identifier.citationSmith, Sivertsen, Lines, De Bellis. Netnography: A novel methodology for nursing research. Journal of Advanced Nursing. 2023en_US
dc.identifier.cristinIDFRIDAID 2177468
dc.identifier.doi10.1111/jan.15798
dc.identifier.issn0309-2402
dc.identifier.issn1365-2648
dc.identifier.urihttps://hdl.handle.net/10037/32183
dc.language.isoengen_US
dc.publisherWileyen_US
dc.relation.journalJournal of Advanced Nursing
dc.rights.accessRightsopenAccessen_US
dc.rights.holderCopyright 2023 The Author(s)en_US
dc.rights.urihttps://creativecommons.org/licenses/by/4.0en_US
dc.rightsAttribution 4.0 International (CC BY 4.0)en_US
dc.titleNetnography: A novel methodology for nursing researchen_US
dc.type.versionpublishedVersionen_US
dc.typeJournal articleen_US
dc.typeTidsskriftartikkelen_US
dc.typePeer revieweden_US


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Attribution 4.0 International (CC BY 4.0)
Med mindre det står noe annet, er denne innførselens lisens beskrevet som Attribution 4.0 International (CC BY 4.0)