Optimizing recruitment in an online environmental PPGIS—is it worth the time and costs?

Abstract

Public participation GIS surveys use both random and volunteer sampling to recruit people to participate in a self-administered mapping exercise online. In random sampling designs, the participation rate is known to be relatively low and biased to specific segments (e.g. middle-aged, educated men). Volunteer sampling provides the opportunity to reach a large crowd at reasonable costs but generally suffers from unknown sampling biases and lower data quality. The low participation rates and the quality of mapping question the validity and generalizability of the results, limiting their use as a democratic tool for enhancing participation in spatial planning. We therefore asked: How can we increase participation in online environmental PPGIS surveys? Is it worth the time and costs? We reviewed environmentally related online PPGIS surveys (n ¼ 26) and analyzed the sampling biases and recruitment strategies utilized in a large-scale online PPGIS platform in coastal areas of northern Norway via both random (16,978 invited participants) and volunteer sampling. We found that the time, effort, and costs required to increase participation rates yielded meager results. We discuss the time and cost efficiency of different recruitment methods and the implications of participation levels despite the recruitment methods used.