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dc.contributor.advisorAndre Larsen, Thomas
dc.contributor.advisorHermansen, Øystein
dc.contributor.advisorNguyen Minh, Duc
dc.contributor.authorNguyen, Thi Thuy Tien
dc.description.abstractThis study employs a hedonic price model to investigate the relationship between package prices of one-day island tours and the different attributes/characteristics associated with them. 127 observations of prices were obtained from 24 tour operators running in Nha Trang City. Using OLS regression method, the results show that the differences in prices among tours to a large degree can be explained by the differences in five various characteristics. Specifically, quality of lunch, the availability of VIP tour, the presence of seafood serving and diving activity have positive and significant effects on prices while the number of destinations has a negative significant effect on prices. With regard to the empirical estimates of attributes’ relative importance, quality of lunch is at the head of the ranking list. The results of this study are expected to assist business managers as well as policy makers in drawing strategies for the improvement and investment. Key words: hedonic price, island tours, attributes, price variation, Nha Trang bay MPA.en
dc.publisherUniversitetet i Tromsøen
dc.publisherUniversity of Tromsøen
dc.rights.holderCopyright 2012 The Author(s)
dc.rightsAttribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0)en_US
dc.subjectVDP::Agriculture and fishery disciplines: 900::Agriculture disciplines: 910en
dc.subjecthedonic priceen
dc.titlePricing attributes of day cruises in Nha Trang bay using hedonic pricingen
dc.typeMaster thesisen

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Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0)
Med mindre det står noe annet, er denne innførselens lisens beskrevet som Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0)