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norskMastergradsoppgaver i reiseliv og nordlige studier
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Culinary relationships in Tromsø, Norway: An exploratory food tourism study from the supply-side perspective
(Master thesis; Mastergradsoppgave, 2024-05-15)This master thesis research aimed to explore the relationship between local food producers and restaurants in Tromsø, Norway, and how this might impact the final food offering arriving at the tourist restaurant's table. The research is supported by a supply chain conceptual context, followed by a theoretical framework that includes relationship marketing theory and commitment and trust theory. The ... -
THE YEAR OF RETURN, 2019: Exploring Narratives of the African-American
(Master thesis; Mastergradsoppgave, 2024-05-15)ABSTRACT The Year of Return narratives offered the African-Americans more than just a typical tourism experience; it became a profound journey imbued with personal significance, fulfilling desires that conventional narratives could not satiate. This study analyzed the narratives of the African-Americans during their tourism experience in the Year of Return, 2019 Campaign. The study employed the ... -
ØKT FOKUS PÅ VERTSKAP HOS SESONGANSATTE - EN NØKKEL TIL FORBEDRET GJESTETILFREDSHET I REISELIVSBEDRIFTEN?
(Master thesis; Mastergradsoppgave, 2024-05-15)Denne masteroppgaven ser på vertskap i reiselivsnæringen og faktorer som kan fremme vertskap blant sesongansatte. Gjennom anvendelse av et teoretisk rammeverk om vertskap, identifiseres fem faktorer som antas å aktivere vertskap blant sesongansatte. Gjennom kvalitative intervjuer ble informantene introdusert for faktorene, slik at deres perspektiver kunne belyse betydningen av faktorene i praksis. De ... -
How do tourist companies in Northern Norway utilize social media to attract tourists?
(Master thesis; Mastergradsoppgave, 2024-05-15)The central research question guiding this thesis is: How do tourist companies in Northern Norway utilize social media to attract tourists? This study explores the strategies employed by tourism businesses to leverage social media in engaging potential tourists and increasing visitation to the region. To address this question, I conducted semi-structured interviews with social media managers and ... -
Digital Sámi Culture Narratives in Tourism: Balancing Commercialization, Revitalization, and Sustainability?
(Master thesis; Mastergradsoppgave, 2023-11-14)Previous research has criticized companies and marketing organizations for portraying Sámi culture with a narrative of the pre-modern and the exotic. This qualitative study delves into representations of Sámi culture within the digital realm, examining visual and verbal content on Sámi tourism entrepreneur’s websites. This study’s focus is to investigate Sámi tourism entrepreneurs´ own representations. ... -
More-than-human agency on the Pacific Ocean
(Master thesis; Mastergradsoppgave, 2023-11-01)This master’s thesis explores more-than-human agencies on the Pacific Ocean. Currently, tourism research is insufficient to address complex sustainability and environmental challenges and needs new narratives to do its part in tackling these issues. The aim of this master’s thesis project was to gain new tourism narratives and to create tourism knowledge through an approach where humans are de-centered ... -
Ski guiding and risk management - A qualitative study on Nortind educated ski guides
(Master thesis; Mastergradsoppgave, 2023-11-01)Avalanche fatalities claim lives in Norway each year. Yet, there is limited research on how ski guides ensure safety and manage risks on behalf of their clients. By studying how ski guides, educated through The Norwegian Mountain Guide Association (Nortind), manage this, I seek to fill this gap. The study is based on seven semi-structured interviews, supplemented by my autoethnographic reflections ... -
Norske familier i Arguineguin: Norske livsstilsmigranter i Arguineguin i en familiekontekst
(Master thesis; Mastergradsoppgave, 2023-05-15)Livsstilsmigrasjon i et familieperspektiv til Arguineguin er en trend som startet rundt 1960- tallet, men har hatt økende popularitet og stedet har norske institusjoner og infrastruktur mot nordmenn Jeg utførte en kvalitativ undersøkelse for å utforske årsaker som push- og pull -til at norske familier reiste fra Norge og til Arguineguin, hvordan de opplevde livene sine i Arguineguin og grunner til ... -
Event planning: Crafting the perfect Chale Wote Street Art Festival atmosphere; How event planners are making a memorable event
(Master thesis; Mastergradsoppgave, 2023-05-15)The thesis centers around the planning of an art festival known in Ghana known as Chale Wote Street Art Festival hosted every year in August in the Jamestown community, The objective of this study was to understand and explore how event planners of the Chale Wote Street Art Festival can create and host it continuously even with the economic challenges that affect the everyday lives of organisations, ... -
Guidekompetanse i naturbasert reiseliv på Svalbard – kompetansekrav sett i lys av den enkelte turs egenskaper
(Master thesis; Mastergradsoppgave, 2023-05-06)Oppgaven søker å belyse hvilke relevante kompetansekrav som kan eller bør stilles til de som skal guide gjester i norsk natur, og med Svalbard som empirisk utgangspunkt. Det vil særskilt bli vurdert hvorvidt det kan eller bør stilles differensierte krav, ut fra nærmere angitte karakteristika ved turene, som lengde/omfang, terreng, vanskelighetsgrad og risikobilde. I litteraturen benyttet i oppgaven ... -
Harnessing the Power of the Arctic: Connecting tourists to nature through dog sledging activities.
(Master thesis; Mastergradsoppgave, 2023-05-15)This qualitative study explores the complex pockets of co-created interaction and throwntogetherness that produce meanings and value through an ethnographic sensory investigation of dog sledging tourism in Finnmark. I draw on a multirelational and multisensorial perspective on dog sledging, which means a holistic and socially constructed way of understanding Human-Animal Bonding (HAB) (DeMello, ... -
Miljøsertifisering av reiselivsbedriften - hvilken verdi har det for organisasjonen?
(Master thesis; Mastergradsoppgave, 2022-11-13)Miljømerking av reiselivsbedrifter er blitt mer og mer vanlig og anses som en viktig bidragsyter i det å gjøre reiselivsnæringa mer bærekraftig. Det er i Norge i dag flere ulike merkeordninger og på verdensbasis snakker man om at det finnes over hundre ulike miljømerker. Samtidig som praksisen med å jobbe fram miljøsertifiseringer i reiselivsbedrifter brer om seg, øker også diskusjonene rundt en ... -
Hvilke muligheter og utfordringer finnes i samarbeidet mellom Visit Ål og medlemsbedriftene sine?
(Master thesis; Mastergradsoppgave, 2022-11-15)Visit Ål sin medlemsmasse består av mange små, privateide reiselivsbedrifter. Bedriftene har begrensede ressurser, operere gjerne i ulike marked med ulike kundegrupper og ulike forventinger til hva Visit Ål skal levere av tjenester og oppgaver. Et samlet reiseliv vil ikke bare bidra med økt tyngde opp mot lokale myndigheter, men også bidra til en bedre kundeopplevelse i destinasjonen. Et samlet ... -
Human dimensions of whale-watching - What it means to people to see whales in the wild?
(Master thesis; Mastergradsoppgave, 2022-05-15)Globally, and, in Northern Norway, whale-watching is growing rapidly. In Norway, the growth can be partially explained by the increased number of whales near the coast. Furthermore, the popularity of nature and nature-based experiences has been reflected in increasing demand for such experiences by tourists coupled with an increasing emphasis being placed on the value of animals in the wild as opposed ... -
An investigation of how specific social backgrounds shape the characteristics of young Chinese travel bloggers within the mobilities paradigm
(Master thesis; Mastergradsoppgave, 2022-05-12)Using the mobilities paradigm, this thesis aims to try to explain the uniqueness of a certain group of young Chinese travel bloggers, who were also tourists. It considered that the characteristics of young Chinese travel bloggers, both in their motivations and behaviours, do not appear in the realm of tourism only. This thesis explores where their characteristics come from and how to interpret them ... -
Global Sustainable Strategies in the Local Tourism Industry A study of how to implement sustainable tourism strategies
(Master thesis; Mastergradsoppgave, 2022-05-16)This master thesis in Tourism Studies is about gaining a further understanding of sustainable tourism and implementing sustainable strategies in tourism businesses for a common political region, such as Nordhordland, the first UNESCO MAB reserve in Norway. The region is used as a political district for delimiting the research. The study's primary purpose is to improve the understanding of sustainable ... -
The paradigm shift from destination marketing and management to community governance A systemic approach to the destination as a service eco-system
(Master thesis; Mastergradsoppgave, 2022-05-15)Due to increased mobility, digitalisation and globalisation, the old value chains are disrupting and the boundaries between the roles in the markets are blurred; enterprises, customers and residents are both marketers and actors of tourism experiences, creating a context of service eco-systems, where value is co-created in networks that are directly and indirectly interacting with each other. These ... -
Destination image formation. Case study of the Lena Pillars nature park
(Master thesis; Mastergradsoppgave, 2022-05-15)Tourism is an industry that entirely depends on the people making decision to choose specific destinations based on different motivations. This research is aimed at investigating the influences that can potentially create a negative effect on the destination image of Lena Pillars Nature Park. It will explore the stages of the destination image within first-time tourists throughout three interviews. ... -
The Rise of the Asian Female Digital Nomad
(Master thesis; Mastergradsoppgave, 2022-05-15)This feminist thesis contributes to our understanding of tourist experiences by exploring the constraints and empowerment of Asian women digital nomads. It investigates the complexity and the diversity of Asian women digital nomads and elucidates the issues of gender and race in the women’s quests for a nomadic lifestyle. The empirical data were drawn from mixed method techniques of semi-structured ... -
Hva er årsakene til konflikter på arbeidsplasser og Hvordan har ledere og ansatte håndterte Covid-19 konflikter i Hotell Bransjen?
(Master thesis; Mastergradsoppgave, 2022-05-15)Grunnen for dette oppgave har vært å finne ut Hva er årsakene til konflikter på arbeidsplasser og Hvordan har ledere og ansatte håndterte Covid-19 konflikter i Hotell Bransjen. Jeg har benyttet av kvalitativ metode.For å besvare forskningsspørsmålene har jeg gjennomført intervjuer med seks informantene som består av ansatte og ledere i hotell bransjen. Funnene fra forskningen viser til forsjellige ...
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