• Airline Brand Loyalty: A case study involving the three airlines, - SAS, Norwegian and Widerøe 

      Shrestha, Basant Raj (Master thesis; Mastergradsoppgave, 2014-10-31)
      1.0 Abstract The general object of this study is to explore the airline brand loyalty. The primary objective of this study is to explore the nature of consumer loyalty and its major determinants with respect to the three airlines - SAS, Norwegian and Widerøe; analyze the data concerning relationships between consumers' attitude, habit, satisfaction and loyalty and identify the differences ...
    • Betydningen av det sosiale liv ombord for cruiseopplevelsen. En studie av hvordan passasjerer på cruiseskip er en del av hverandres opplevelse. 

      Stokstad, Kaj (Master thesis; Mastergradsoppgave, 2013-10-24)
      Studien har et ønske om å belyse hvordan interaksjon mellom passasjerene er en del av opplevelsen på store cruiseskip. Undersøkelsen søker å utvide begrenset forskning på det sosiale livet ombord og forsøke å argumentere for hvilken betydning det livet har for opplevelsen det er å reise på cruise. Dette leder frem til problemstillingen: Hvordan er interaksjon med fremmede cruisepassasjerer en del ...
    • Cross-border cooperation as a tool for enhancing the international competitiveness of tourism destinations. A case study of the Murmansk region in northwest Russia as a part of the Barents tourism cluster 

      Saltykov, Maxim (Master thesis; Mastergradsoppgave, 2015-10-31)
      Establishing the multinational tourism cluster in the Barents region should be aimed at achieving sustainable and mutual profits for all participants through their cross-border cooperation on the global arena. The analysis of the competitive profile of the Murmansk region based on secondary sources and a qualitative research among its stakeholders confirms that it would be profitable for the destination ...
    • Cross-border cooperation as a tool for enhancing the international competitiveness of tourism destinations. A case study of the Murmansk region in Northwest Russia as a part of the Barents tourism cluster 

      Saltykov, Maxim (Master thesis; Mastergradsoppgave, 2015-10-30)
      Establishing the multinational tourism cluster in the Barents region should be aimed at achieving sustainable and mutual profits for all participants through their cross-border cooperation on the global arena. The analysis of the competitive profile of the Murmansk region based on secondary sources and a qualitative research among its stakeholders confirms that it would be profitable for the destination ...
    • Cruiseturisme som destinasjonsutvikling i Lofoten : hvordan har lokal tilrettelegging av utfluktstilbud utviklet Lofoten som cruisedestinasjon? 

      Hansen, Daniel Erland (Master thesis; Mastergradsoppgave, 2014-10-30)
      Cruiseturisme har økt både internasjonalt og i Norge. Det har også vært økning av cruiseanløp til Nord-Norge. Stadig flere destinasjoner tilrettelegger for cruiseturisme. Skipene har blitt større og cruiseturisme er en form for masseturisme. Cruisenæringen etterspør anløpsdestinasjoner med gode utfluktstilbud, og stadig flere destinasjoner tilrettelegger for cruiseturisme. Mottak av cruiseskip og ...
    • Defining "face" in order to improve Chinese tourists' service satisfaction with respect to visiting Norway 

      Zhang, Yan (Master thesis; Mastergradsoppgave, 2016-10-31)
      Chinese face is an important cultural concept deeply rooted in Chinese society. Face plays a significant role in Chinese peoples’ social interactions. As the Chinese economy grows, there is much opportunity arising from a related growing Chinese outbound tourism market. Subsequently, there is also opportunity for Norwegian tourism personals to explore the Chinese outbound tourism market. By ...
    • The different types of tourists and their motives when visiting Alaska during the Iditarod. 

      Becker, Paulien (Master thesis; Mastergradsoppgave, 2014-09-02)
      This research investigates the different types of tourists and their motives while visiting Alaska during the Iditarod. According to Getz (2008), sports event tourism has increased over recent years and a clear link between major events, attracting tourists and generating a positive destination image can be seen. In this perspective, the Iditarod is a mix of sporting events and touristic activities ...
    • The East Coast or the Death. Performing Expedition Tourism on the Greenlandic icecap 

      Moen, Cathrine (Master thesis; Mastergradsoppgave, 2014-10-31)
      In 1888 Fridtjof Nansen led the first crossing over Greenland, this was seen as a huge accomplishment and the expedition gain great recognition. Today more than 125 years later we see that people still follows in the historical “footsteps” of polar explorers. Often led by tourism companies who provide various ski expeditions in the polar regions, both in the Arctic and Antarctica. This thesis ...
    • Festival volunteer management. Welcoming locals and non-locals. An autoethnographic study 

      Bektasova, Evgenia (Master thesis; Mastergradsoppgave, 2017-10-31)
      The research at hand is a qualitative autoethnographic multi-sited research on festival volunteer management and namely – the way festival volunteer management relies on local and non-local volunteers. Research was conducted on the basis of two festivals in northern Norway – TIFF (Tromsø) and “Barents Spektakel” (Kirkenes). In order to answer research question, “How does the volunteer management ...
    • Food as an element in developing tourist experiences. A case study of the Finnmark region in Northern Norway 

      Kristensen, Alita Dagmar (Master thesis; Mastergradsoppgave, 2017-06-01)
      The focus on food as a significant element and topic in tourism and tourists’ experiences has increased. How tourists experience food has changed together with tourists’ motivation and needs. Current findings indicate that tourists seek and expect to find local food experiences while travelling to a new destination. This thesis aims to build knowledge on how food as an element in tourism play a ...
    • Greenlandic qajaq as heritage, activity and tourism 

      Lennert, Frederik Adam (Master thesis; Mastergradsoppgave, 2015-06-03)
      I will be using the Greenlandic name to what you know, as “kayak” which for me will be qajaq. (Note on Inuit terms: The word “kayak” is the English equivalent for a word spoken by Native Inuit. The word is made with the tongue against the uvula to produce a “q” sound (instead of a “k”). The “a” sounds are pronounced like the “a” in “father”. The word for Inuit watercraft should be spelled “qayaq” ...
    • Home or on the Road. A study of motorhome tourism as a Norwegian phenomenon 

      Lorentzen, Remi Alexander (Master thesis; Mastergradsoppgave, 2015-10-30)
      Motorhome tourism is a phenomenon seen on many Norwegian roads during the summer months. In the last two decades, motorhomes has increased in popularity in Norway, due to technological improvement and better comfort. The motorhome enables people to camp in various places, independent of tourism infrastructure and public transportation. This thesis aims to give meaning to the phenomenon of motorhome ...
    • The image of Norway as tourist destination presented in the Russian travel blogs 

      Klimova, Ekaterina (Master thesis; Mastergradsoppgave, 2015-09-03)
      destination image, international tourism, Norway as a tourist destination, Russian tourists, Russian tourists in Scandinavia, formation of destination image, destination brand, blogs, travel blogs, Russian tourist market, Russian blogosphere, content analysis, qualitative method, NVIVO, tourism and literature
    • The image of the Arkhangelsk Region as a tourism destination 

      Khudyakova, Ekaterina (Master thesis; Mastergradsoppgave, 2015-09-03)
      This research project is concerned with the investigation of the image of the Arkhangelsk Region among international tourists. It will include description of images that international tourists had during different stages of their visit in the destination from pre-travel stage to post-travel stage. Following that, I offer conclusions about image development and modification and about pre and post-image ...
    • The impact of stakeholder relations on the sustainability of tourism development. An Indonesian case study 

      Geiger, Ottilie Clara Eugenia (Master thesis; Mastergradsoppgave, 2017-10-31)
      Following the publication of the Brundtland Commission’s Our Common Future Report, the concept of sustainable tourism development became highly influential internationally. Yet, despite the concept being frequently discussed, what exactly it embodies has not been conclusively defined. What is generally agreed upon is, that in order for tourism to fulfill its positive potential, it must be meticulously ...
    • Indigenous cultural tourism in Chitwan, Nepal: Obtaining sustainability in Tharu culture and tourism 

      Koirala, Ishwar (Master thesis; Mastergradsoppgave, 2016-06-01)
      Cultural heritage is one of the most important elements of tourism. We can see remarkable efforts of concerned people and agencies to develop tourism potential and to discover new cultural sites in a number of places. Even the cultures of remote and less-discovered cultural sites are growing attraction to tourists. On one hand, people are trying to develop tourism on bases of cultural heritage but, ...
    • A Lighthouse in the North. Pikene på Broen and the role of contemporary art in tourism development in Kirkenes 

      Dronova, Nina (Master thesis, 2017-10-31)
      Up until today, the arctic tourism industry has prioritized the development of nature-based activities. Cultural tourism has been promoted as well, but only little attention has been paid to the development of contemporary art attractions. In April 2017, a case study centered around the company Pikene på Broen was conducted in Kirkenes. It was based on a qualitative methodological approach. This ...
    • Making Lahore a better heritage tourist destination 

      Arshad, Muhammad (Master thesis; Mastergradsoppgave, 2015-10-31)
      In recent past, tourism has become one of the leading industries of the world. Whereas, heritage tourism is one of the fastest growing sectors in tourism industry. The tourist attractions especially heritage attractions play an important role in heritage destination development. Lahore is the cultural hub of Pakistan and home of great Mughal heritage. It is an important heritage tourist destination ...
    • Med "galskap" som drivkraft: En studie av mulige suksesskriterier for små naturbaserte reiselivsbedrifter i Finnmark 

      Eriksen, Jan Roger (Master thesis; Mastergradsoppgave, 2014-06-01)
      Denne studien er en studie av mulige suksesskriterier for små naturbaserte bedrifter. En case studie av 4 entreprenører og deres naturbaserte bedrifter i Vest-Finnmark. Studien har to underspørsmål for å utfylle problemstillingen. Studien er å avdekke entreprenørens subjektive suksessfaktorer og entreprenørens oppfattelse av suksess. Næringen er kjent for å bestå av små bedrifter hvor entreprenørene ...
    • The Northern Lights Experience - Negotiation strategies 

      Smedseng, Nina (Master thesis; Mastergradsoppgave, 2014-06-01)
      With rapidly increasing tourist numbers, the potential in commercialising the Northern Lights has grown immensely over the last few years, and one can only imagine what possibilities the future holds for professional Northern Lights experience providers. One of the biggest challenges of the Northern Lights experiences is how to deal with the natural conditions and constraints of this ever ...