Now showing items 1-20 of 46

    • Airline Brand Loyalty: A case study involving the three airlines, - SAS, Norwegian and Widerøe 

      Shrestha, Basant Raj (Master thesis; Mastergradsoppgave, 2014-10-31)
      1.0 Abstract The general object of this study is to explore the airline brand loyalty. The primary objective of this study is to explore the nature of consumer loyalty and its major determinants with respect to the three airlines - SAS, Norwegian and Widerøe; analyze the data concerning relationships between consumers' attitude, habit, satisfaction and loyalty and identify the differences ...
    • Anime in Tourism: An Analysis of Norwegian Anime Enthusiasts’ Motivation for Conducting Anime-Induced Travels to Japan 

      Steine, Isabella M T (Master thesis; Mastergradsoppgave, 2019-05-15)
      Anime is a part of Japan’s biggest growing markets outside of Japan (JNTO, n.d. a; AJA, 2018). What attracts overseas consumers to watch anime ranges from everything to having coherent and interesting storylines, Japanese culture elements (Thelle, 2009; Yegulalp, 2018) to unique styles and drawings (JNTO, 2011; Yegulalp, 2018). Anime can also be connected to tourism and is more specifically referred ...
    • The Art of Performing Sound in Sámi Tourism: Decolonising Sápmi by Sounding Care in Verdde Tourism 

      Kvalsvik, Ellen-Johanne (Master thesis; Mastergradsoppgave, 2019-05-15)
      Waitt and Duffy (2010) emphasised the loss of information in tourism research by arguing that a new understanding of knowledge, social power and interconnection between actors and tourism can be uncovered by focusing our attention on the ear and the world of sound. This thesis focuses on the importance of sound and soundscape in Sámi tourism. Inspired by abductive procedures (Alvesson & Sköldberg, ...
    • Betydningen av det sosiale liv ombord for cruiseopplevelsen. En studie av hvordan passasjerer på cruiseskip er en del av hverandres opplevelse. 

      Stokstad, Kaj (Master thesis; Mastergradsoppgave, 2013-10-24)
      Studien har et ønske om å belyse hvordan interaksjon mellom passasjerene er en del av opplevelsen på store cruiseskip. Undersøkelsen søker å utvide begrenset forskning på det sosiale livet ombord og forsøke å argumentere for hvilken betydning det livet har for opplevelsen det er å reise på cruise. Dette leder frem til problemstillingen: Hvordan er interaksjon med fremmede cruisepassasjerer en del ...
    • A community-based Tourism Approach for Sensitive Tourist Destinations: The Case of the Elmina Castle and the Community. 

      Owusu, Kelvin (Master thesis; Mastergradsoppgave, 2019-05-15)
      The historical slave castles and forts along the coast of Ghana presents a touristic experience full of emotions. These sensitive sites attract a number tourist to Ghana bringing revenue for government expenditure. Whereas these sites are owned and run by government, communities within which these sites are located have had poor development due to their isolation from tourism development. The neglect ...
    • Cross-border cooperation as a tool for enhancing the international competitiveness of tourism destinations. A case study of the Murmansk region in northwest Russia as a part of the Barents tourism cluster 

      Saltykov, Maxim (Master thesis; Mastergradsoppgave, 2015-10-31)
      Establishing the multinational tourism cluster in the Barents region should be aimed at achieving sustainable and mutual profits for all participants through their cross-border cooperation on the global arena. The analysis of the competitive profile of the Murmansk region based on secondary sources and a qualitative research among its stakeholders confirms that it would be profitable for the destination ...
    • Cross-border cooperation as a tool for enhancing the international competitiveness of tourism destinations. A case study of the Murmansk region in Northwest Russia as a part of the Barents tourism cluster 

      Saltykov, Maxim (Master thesis; Mastergradsoppgave, 2015-10-30)
      Establishing the multinational tourism cluster in the Barents region should be aimed at achieving sustainable and mutual profits for all participants through their cross-border cooperation on the global arena. The analysis of the competitive profile of the Murmansk region based on secondary sources and a qualitative research among its stakeholders confirms that it would be profitable for the destination ...
    • Cruiseturisme som destinasjonsutvikling i Lofoten : hvordan har lokal tilrettelegging av utfluktstilbud utviklet Lofoten som cruisedestinasjon? 

      Hansen, Daniel Erland (Master thesis; Mastergradsoppgave, 2014-10-30)
      Cruiseturisme har økt både internasjonalt og i Norge. Det har også vært økning av cruiseanløp til Nord-Norge. Stadig flere destinasjoner tilrettelegger for cruiseturisme. Skipene har blitt større og cruiseturisme er en form for masseturisme. Cruisenæringen etterspør anløpsdestinasjoner med gode utfluktstilbud, og stadig flere destinasjoner tilrettelegger for cruiseturisme. Mottak av cruiseskip og ...
    • Culture and Souvenir Shopping. How do Chinese cultural values play a role in outbound Chinese tourists' souvenir shopping? 

      Han, Peiyi (Master thesis; Mastergradsoppgave, 2018-11-01)
      Nowadays, with the rapid economic growth in China, Chinese cultural values are changing. More and more, modern cultural values and Western values can be identified alongside Chinese traditional cultural values based on Confucianism. This applies not only to Chinese people’s way of living, but it is also strongly associated with souvenir shopping when Chinese people travel abroad. The major aim of ...
    • Defining "face" in order to improve Chinese tourists' service satisfaction with respect to visiting Norway 

      Zhang, Yan (Master thesis; Mastergradsoppgave, 2016-10-31)
      Chinese face is an important cultural concept deeply rooted in Chinese society. Face plays a significant role in Chinese peoples’ social interactions. As the Chinese economy grows, there is much opportunity arising from a related growing Chinese outbound tourism market. Subsequently, there is also opportunity for Norwegian tourism personals to explore the Chinese outbound tourism market. By ...
    • The different types of tourists and their motives when visiting Alaska during the Iditarod. 

      Becker, Paulien (Master thesis; Mastergradsoppgave, 2014-09-02)
      This research investigates the different types of tourists and their motives while visiting Alaska during the Iditarod. According to Getz (2008), sports event tourism has increased over recent years and a clear link between major events, attracting tourists and generating a positive destination image can be seen. In this perspective, the Iditarod is a mix of sporting events and touristic activities ...
    • Doing the Right Thing in Tourism: a Finnmark Case Study 

      McKee, Mark (Master thesis; Mastergradsoppgave, 2019-05-19)
      This thesis considers how conflicting ideas of the acceptable and unacceptable in tourism are conceptualised by tourism actors. A flexibly designed, meaning-based case study of a small-scale tourism business in a peripheral area of Finnmark is developed in successive stages. Theoretical consideration is given to tourism’s present meaning(s) relative to past understandings, and how tourism worlds can ...
    • The East Coast or the Death. Performing Expedition Tourism on the Greenlandic icecap 

      Moen, Cathrine (Master thesis; Mastergradsoppgave, 2014-10-31)
      In 1888 Fridtjof Nansen led the first crossing over Greenland, this was seen as a huge accomplishment and the expedition gain great recognition. Today more than 125 years later we see that people still follows in the historical “footsteps” of polar explorers. Often led by tourism companies who provide various ski expeditions in the polar regions, both in the Arctic and Antarctica. This thesis ...
    • Educational tourism mobilities. The example of exchange students' experiences in the Barents Euro-Arctic Region 

      Filina, Tatiana (Master thesis; Mastergradsoppgave, 2018-11-01)
      This study presents findings from the interpretive study of students who completed an academic exchange program within the cooperation between Universities in the Barents region. Empirically this study aims to illuminate exchange student’s perspective in their academic mobilities practices. Through the analyses of the whole students’ experiences (before, during and after) of educational exchange. ...
    • Festival volunteer management. Welcoming locals and non-locals. An autoethnographic study 

      Bektasova, Evgenia (Master thesis; Mastergradsoppgave, 2017-10-31)
      The research at hand is a qualitative autoethnographic multi-sited research on festival volunteer management and namely – the way festival volunteer management relies on local and non-local volunteers. Research was conducted on the basis of two festivals in northern Norway – TIFF (Tromsø) and “Barents Spektakel” (Kirkenes). In order to answer research question, “How does the volunteer management ...
    • Food as an element in developing tourist experiences. A case study of the Finnmark region in Northern Norway 

      Kristensen, Alita Dagmar (Master thesis; Mastergradsoppgave, 2017-06-01)
      The focus on food as a significant element and topic in tourism and tourists’ experiences has increased. How tourists experience food has changed together with tourists’ motivation and needs. Current findings indicate that tourists seek and expect to find local food experiences while travelling to a new destination. This thesis aims to build knowledge on how food as an element in tourism play a ...
    • From ‘gaze’ to engage: Exploring Digital Technology Usage in North Norwegian Museum Narratives in relation to Tourism Experiences and Imaginaries 

      Udaya, Eman (Master thesis; Mastergradsoppgave, 2020-06-01)
      Museums are important heritage sites, cultural institutions, and tourist attractions. They hold a special authoritative status in providing legitimacy and authentic representation of art, artefacts, history, people, and cultures. The entry of digital technology in the museum space has brought forward numerous possibilities and complexities. Through this study, I will explore the use of digital ...
    • Greenlandic qajaq as heritage, activity and tourism 

      Lennert, Frederik Adam (Master thesis; Mastergradsoppgave, 2015-06-03)
      I will be using the Greenlandic name to what you know, as “kayak” which for me will be qajaq. (Note on Inuit terms: The word “kayak” is the English equivalent for a word spoken by Native Inuit. The word is made with the tongue against the uvula to produce a “q” sound (instead of a “k”). The “a” sounds are pronounced like the “a” in “father”. The word for Inuit watercraft should be spelled “qayaq” ...
    • Hiking to the "Real" Northernmost Point. Performing Identiy on the way to Knivskjellodden 

      Berg, Bjørn-Andreas (Master thesis; Mastergradsoppgave, 2019-05-16)
      Summary: Over the last decade hiking tourism has grown in Norway. This is exemplified by the increasing numbers of tourists that visits Trolltunga, Prekestolen and Kjerag. These are the most prominent examples, which appears to be part of a larger trend. Knivskjellodden has likewise, seen a rise in visitor numbers over the last decade. This aim of this thesis is to build an understanding of ...
    • Home or on the Road. A study of motorhome tourism as a Norwegian phenomenon 

      Lorentzen, Remi Alexander (Master thesis; Mastergradsoppgave, 2015-10-30)
      Motorhome tourism is a phenomenon seen on many Norwegian roads during the summer months. In the last two decades, motorhomes has increased in popularity in Norway, due to technological improvement and better comfort. The motorhome enables people to camp in various places, independent of tourism infrastructure and public transportation. This thesis aims to give meaning to the phenomenon of motorhome ...