Denne oppgaven diskuterer forståelse og arbeidet med bærekraftig reiselivsutvikling i Moskenes kommune i Lofoten fra perspektivet av sentrale reiselivsinteressenter i kommunen. Det lille lokalsamfunnet med sine ca. 1000 faste innbyggere er i høy grad påvirket av den betydelige veksten i turisttrafikken som har utviklet seg i løpet av de siste 10 årene, noe som førte til større behov for bærekraftige ...

Establishing the multinational tourism cluster in the Barents region should be aimed at achieving sustainable and mutual profits for all participants through their cross-border cooperation on the global arena. The analysis of the competitive profile of the Murmansk region based on secondary sources and a qualitative research among its stakeholders confirms that it would be profitable for the destination ...

Since the 1960s, there has been an increased focus in tourism research related to the study of the phenomenon of tourism experiences. Understanding this phenomenon is of great value to the tourism industry, since it might help tourism providers offer memorable tourism experiences, create positive word of mouth, and generate potential return visitors. To that end, this Master’s thesis reports on a ...

Nowadays, with the rapid economic growth in China, Chinese cultural values are changing. More and more, modern cultural values and Western values can be identified alongside Chinese traditional cultural values based on Confucianism. This applies not only to Chinese people’s way of living, but it is also strongly associated with souvenir shopping when Chinese people travel abroad. The major aim of ...

Reiselivsnæringen er en viktig bidragsyter til verdiskapning for lokalsamfunn. Bærekraftig reiselivsutvikling ligger i dag som et premiss for reiselivsaktiviteten og reiselivet skal være en del av løsningen for å nå klimamålene mot 2030. Gjennom merkeordningen «bærekraftig reisemål» har destinasjonsselskapene en viktig rolle for operasjonalisering av bærekraft på lokalt nivå. Formålet med oppgaven ...

Tourism is an industry that entirely depends on the people making decision to choose specific destinations based on different motivations. This research is aimed at investigating the influences that can potentially create a negative effect on the destination image of Lena Pillars Nature Park. It will explore the stages of the destination image within first-time tourists throughout three interviews. ...

Previous research has criticized companies and marketing organizations for portraying Sámi culture with a narrative of the pre-modern and the exotic. This qualitative study delves into representations of Sámi culture within the digital realm, examining visual and verbal content on Sámi tourism entrepreneur’s websites. This study’s focus is to investigate Sámi tourism entrepreneurs´ own representations. ...

In 1888 Fridtjof Nansen led the first crossing over Greenland, this was seen as a huge accomplishment and the expedition gain great recognition. Today more than 125 years later we see that people still follows in the historical “footsteps” of polar explorers. Often led by tourism companies who provide various ski expeditions in the polar regions, both in the Arctic and Antarctica. This thesis ...

The thesis centers around the planning of an art festival known in Ghana known as Chale Wote Street Art Festival hosted every year in August in the Jamestown community, The objective of this study was to understand and explore how event planners of the Chale Wote Street Art Festival can create and host it continuously even with the economic challenges that affect the everyday lives of organisations, ...

The focus on food as a significant element and topic in tourism and tourists’ experiences has increased. How tourists experience food has changed together with tourists’ motivation and needs. Current findings indicate that tourists seek and expect to find local food experiences while travelling to a new destination. This thesis aims to build knowledge on how food as an element in tourism play a ...