• The Northern Lights Experience - Negotiation strategies 

      Smedseng, Nina (Master thesis; Mastergradsoppgave, 2014-06-01)
      With rapidly increasing tourist numbers, the potential in commercialising the Northern Lights has grown immensely over the last few years, and one can only imagine what possibilities the future holds for professional Northern Lights experience providers. One of the biggest challenges of the Northern Lights experiences is how to deal with the natural conditions and constraints of this ever ...