Blar i forfatter Mastergradsoppgaver i reiseliv og nordlige studier "Kopanitsa, Kristina"
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Service co-production with customers in the framework of service-dominant logic in application to the hotel industry in Tromsø, Northern Norway
Kopanitsa, Kristina (Master thesis; Mastergradsoppgave, 2016-08-31)This Master’s research introduces the concept of service co-production with customers in the framework of service-dominant (S-D) logic as a research paradigm in marketing management. The concept of service co-production was integrated into a tourism management setting and researched in application to the hotel industry in Tromsø, Northern Norway. The aim of this Master’s research was to investigate ...