The image of the Arkhangelsk Region as a tourism destination

Abstract

This research project is concerned with the investigation of the image of the Arkhangelsk Region among international tourists. It will include description of images that international tourists had during different stages of their visit in the destination from pre-travel stage to post-travel stage. Following that, I offer conclusions about image development and modification and about pre and post-image differences. The research may help to understand what image Arkhangelsk Region has among international tourists, if it has some changes during travel experience, also it will figure out what is interesting to tourists at this travel destination and what potentially may prevent them from making a future trip to the Arkhangelsk Region. The study gives deeper understanding of a phenomenon of image modification which informants ascribe to their travel experience in the particular tourist destination.