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dc.contributor.advisorKjærland, Olsen Kjell Ole
dc.contributor.authorArshad, Muhammad
dc.date.accessioned2015-11-18T11:35:10Z
dc.date.available2015-11-18T11:35:10Z
dc.date.issued2015-10-31
dc.description.abstractIn recent past, tourism has become one of the leading industries of the world. Whereas, heritage tourism is one of the fastest growing sectors in tourism industry. The tourist attractions especially heritage attractions play an important role in heritage destination development. Lahore is the cultural hub of Pakistan and home of great Mughal heritage. It is an important heritage tourist destination in Pakistan, because of the quantity and quality of heritage attractions. Despite having a great heritage tourism potential in Lahore the tourism industry has never flourished as it should be, because of various challenges. This Master thesis is aimed to identify the potential heritage attractions of Lahore for marketing of destination. Furthermore, the challenges being faced by heritage tourism in Lahore and on the basis of empirical data and theoretical discussion to suggest some measures to cope with these challenges to make Lahore a better heritage tourist destination. To accomplish the objectives of this thesis, various theoretical perspectives regarding tourist destination development are discussed in this thesis including, destination marketing and distribution, pricing of destination, terrorism effects on destination, image and authenticity of destination. The empirical data is collected and analyze on the basis of these theories. Finally the suggestions are made to make Lahore a better heritage tourist destination.en_US
dc.identifier.urihttps://hdl.handle.net/10037/8273
dc.identifier.urnURN:NBN:no-uit_munin_7855
dc.language.isoengen_US
dc.publisherUiT The Arctic University of Norwayen_US
dc.publisherUiT Norges arktiske universiteten_US
dc.rights.accessRightsopenAccess
dc.rights.holderCopyright 2015 The Author(s)
dc.subject.courseIDRMG41en_US
dc.subjectVDP::Samfunnsvitenskap: 200::Økonomi: 210en_US
dc.subjectVDP::Social science: 200::Economics: 210en_US
dc.subjectheritage tourismen_US
dc.subjecttourist attractionsen_US
dc.subjecttourist destinationen_US
dc.subjectdestination marketingen_US
dc.subjectdestination imageen_US
dc.subjectterrorismen_US
dc.subjectauthenticityen_US
dc.subjectLahoreen_US
dc.titleMaking Lahore a better heritage tourist destinationen_US
dc.typeMaster thesisen_US
dc.typeMastergradsoppgaveen_US


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