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dc.contributor.advisorFoss, Lene
dc.contributor.advisorTafesse, Wondwesen
dc.contributor.advisorPedersen, Sven Arne
dc.contributor.authorSigdel, Dipesh
dc.date.accessioned2016-09-15T11:18:07Z
dc.date.available2016-09-15T11:18:07Z
dc.date.issued2016-06-01
dc.description.abstractA research group named “Snow” at Norwegian Center for Integrated Care and Telemedicine (NST) has developed a prototype of a Disease Query Engine that is capable of performing epidemiological searches. That feature coupled with interface for electronic consultation makes an interesting product “Erdusyk” that has good customer, societal and business utility. The research group has a larger focus on academia and quite lesser motive for commercialization. In an attempt to assist the researchers in the commercialization process as well as to enhance entrepreneurial education through providing students with knowledge from both the academia and the industry, the idea was presented to a master’s degree student of Business Creation Entrepreneurship at UiT to find out a viable commercialization strategy. The viable commercialization strategy is presented in this master’s thesis. The research is guided by a main research question which is then divided into three sub-questions for specificity. The main research question that is “development of feasible commercialization strategy for Erdusyk” goes through the process of innovation study, marketing study and business plan each guided by their own sub-question. The innovation study provides insights of the technicalities of the product and utilities it offers to the customers, society and the business world. It also identifies the type of innovation involved in the product. The degree of innovation involved in the product has implications on the market strategy. The market strategy is formed on the basis of the innovation study and information from a questionnaire survey, some semi-structured interviews and some secondary data. A market entry strategy is formed as a result. Similarly, closely linked to the innovation study and market study, a business plan is formulated. The business plan will provide the real world image of several players in the value chain and their interests. It will propose a business model that is suitable for the idea and the financial scenario that might follow with that model. Calculating a tentative value of the firm, it will propose a suitable investment offer for investors.en_US
dc.identifier.urihttps://hdl.handle.net/10037/9693
dc.language.isoengen_US
dc.publisherUiT Norges arktiske universiteten_US
dc.publisherUiT The Arctic University of Norwayen_US
dc.rights.accessRightsopenAccess
dc.rights.holderCopyright 2016 The Author(s)
dc.subject.courseIDBED-3905
dc.subjectentrepreneurshipen_US
dc.subjectacademic entrepreneurshipen_US
dc.subjectcommercializationen_US
dc.subjectIdea evaluationen_US
dc.subjectbusiness ideaen_US
dc.subjecttelemedicineen_US
dc.subjectVDP::Samfunnsvitenskap: 200::Økonomi: 210::Bedriftsøkonomi: 213en_US
dc.subjectVDP::Social science: 200::Economics: 210::Business: 213en_US
dc.titleDeveloping a Feasible Commercialization Strategy for "Erdusyk”. Where entrepreneurial education meets academic entrepreneurshipen_US
dc.typeMaster thesisen_US
dc.typeMastergradsoppgaveen_US


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