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dc.contributor.authorXie, Jinghua
dc.contributor.authorMyrland, Øystein
dc.date.accessioned2018-10-29T13:31:26Z
dc.date.available2018-10-29T13:31:26Z
dc.date.issued2018-03-01
dc.description.abstractThe dependent variable in the Rotterdam model is shown to consist of two additive components: the proportionate change in the average product weight consumed by existing buyers and the proportionate change in the share of total consumers who actually purchase the product. Applying the extended model to household data on salmon consumption in France, results suggest prices have a larger effect on attracting new buyers to the product in question than on getting existing buyers to consume more. However, generic advertising was found to affect consumption intensity but have no effect on market participation in the short run.en_US
dc.description.sponsorshipUiT The Arctic University of Norwayen_US
dc.descriptionSource at <a href=https://doi.org/10.1017/aae.2017.32> https://doi.org/10.1017/aae.2017.32</a>.en_US
dc.identifier.citationXie, J. & Myrland, Ø.M. (2018). Extending the Rotterdam Demand Model to Analyze Market Participation. Journal of Agricultural and Applied Economics, 50(2), 212-232. https://doi.org/10.1017/aae.2017.32en_US
dc.identifier.cristinIDFRIDAID 1531224
dc.identifier.doi10.1017/aae.2017.32
dc.identifier.issn1074-0708
dc.identifier.issn2056-7405
dc.identifier.urihttps://hdl.handle.net/10037/14050
dc.language.isoengen_US
dc.publisherCambridge University Press (CUP)en_US
dc.relation.journalJournal of Agricultural and Applied Economics
dc.relation.urihttps://www.cambridge.org/core/services/aop-cambridge-core/content/view/CEF141A75DEBA1FF2AFCADBCA0553743/S1074070817000323a.pdf/extending_the_rotterdam_demand_model_to_analyze_market_participation.pdf
dc.rights.accessRightsopenAccessen_US
dc.subjectVDP::Social science: 200::Economics: 210en_US
dc.subjectVDP::Samfunnsvitenskap: 200::Økonomi: 210en_US
dc.subjectConsumption intensityen_US
dc.subjectextended Rotterdam modelen_US
dc.subjectFrench salmon marketen_US
dc.subjectmarket participationen_US
dc.titleExtending the Rotterdam Demand Model to Analyze Market Participationen_US
dc.typeJournal articleen_US
dc.typeTidsskriftartikkelen_US
dc.typePeer revieweden_US


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