Show simple item record

dc.contributor.authorLarsen, Nils Magne
dc.contributor.authorSigurdsson, Valdimar
dc.contributor.authorBreivik, Jørgen
dc.contributor.authorFagerstrøm, Asle
dc.contributor.authorFoxall, Gordon R.
dc.date.accessioned2019-08-02T07:34:45Z
dc.date.available2019-08-02T07:34:45Z
dc.date.issued2019-07-24
dc.description.abstractEfficiency has emerged as an important consumer value and thus has increased the importance of the in‐store search as one facet of consumer transaction costs. This paper contributes to the development of a marketing theory of the firm by analyzing the consumers' in‐store efficiency ratios and the retailers' natural sources of resistance to offer efficiency to all of their customers. We propose new behavioral metrics for consumer transaction costs. Our data from the behavioral tracking of 497 complete shopping trips reveal more transaction costs for quick shopping trips than for regular shopping trips, which demonstrates friction between retail and consumer transaction costs for quick trips.en_US
dc.description.sponsorshipThe Icelandic Centre for Research Reykjavik UniversityCentre for Research in Marketing and Consumer Psychology (CRMC) Coop Nord SAen_US
dc.descriptionSource at <a href=https://doi.org/10.1002/mde.3053>https://doi.org/10.1002/mde.3053. </a>en_US
dc.identifier.citationLarsen, N.M., Sigurdsson, V., Breivik, J., Fagerstrøm, A. & Foxall, G.R. (2019). The Marketing Firm: Retailer and consumer contingencies. <i>Managerial and Decision Economics</i>. https://doi.org/10.1002/mde.3053en_US
dc.identifier.cristinIDFRIDAID 1710245
dc.identifier.issn0143-6570
dc.identifier.issn1099-1468
dc.identifier.urihttps://hdl.handle.net/10037/15826
dc.language.isoengen_US
dc.publisherWileyen_US
dc.relation.journalManagerial and Decision Economics
dc.rights.accessRightsopenAccessen_US
dc.subjectVDP::Social science: 200::Economics: 210en_US
dc.subjectVDP::Samfunnsvitenskap: 200::Økonomi: 210en_US
dc.titleThe Marketing Firm: Retailer and consumer contingenciesen_US
dc.typeJournal articleen_US
dc.typeTidsskriftartikkelen_US
dc.typePeer revieweden_US


File(s) in this item

Thumbnail

This item appears in the following collection(s)

Show simple item record