Economic sustainability of quality-enhancing business models in the Norwegian cod industry

Abstract

This study describes three fundamental quality-enhancing business models in the Norwegian cod industry, which challenge the traditional and dominant volume-focused wild catch model: a quality-enhancing Live storage model, a quality-enhancing Farm raised model, and a Wild-caught Quality model. Furthermore, the study explores whether the models are sustainable based on their performance over almost two decades along three critical dimensions: capability to counteract seasonal fluctuations, ability to obtain a premium price, and growth potential. Finally, the paper outlines managerial and political implications of the findings.