ub.xmlui.mirage2.page-structure.muninLogoub.xmlui.mirage2.page-structure.openResearchArchiveLogo
    • EnglishEnglish
    • norsknorsk
  • Velg spraaknorsk 
    • EnglishEnglish
    • norsknorsk
  • Administrasjon/UB
Vis innførsel 
  •   Hjem
  • Fakultet for biovitenskap, fiskeri og økonomi
  • Handelshøgskolen ved UiT
  • Artikler, rapporter og annet (Handelshøgskolen)
  • Vis innførsel
  •   Hjem
  • Fakultet for biovitenskap, fiskeri og økonomi
  • Handelshøgskolen ved UiT
  • Artikler, rapporter og annet (Handelshøgskolen)
  • Vis innførsel
JavaScript is disabled for your browser. Some features of this site may not work without it.

Consumers' knowledge discrepancy and confusion in intent to purchase farmed fish

Permanent lenke
https://hdl.handle.net/10037/18347
DOI
https://doi.org/10.1108/BFJ-01-2019-0021
Thumbnail
Åpne
article.pdf (597.8Kb)
Akseptert manusversjon (PDF)
Dato
2020-05-01
Type
Journal article
Tidsskriftartikkel
Peer reviewed

Forfatter
Hoque, Mohammed Ziaul; Alam, Nurul
Sammendrag
Purpose - The purpose of the paper is to examine the influence of consumers' perceived knowledge, knowledge discrepancy and confusion on the intention to purchase farmed fish (FF) via a survey design regarding perceptions, buying and consumption practices of urban households in Chittagong, Bangladesh.

Design/methodology/approach - The samples of 498 households were selected from a stratified cluster from the Chittagong city and were interviewed using a structured questionnaire. The data have been analysed using exploratory factor analysis and structural equation modelling.

Findings - The results show that consumers' subjective knowledge (SK) is significant for purchase intention whereas objective knowledge (OK) is not. Again, consumers' SK, OK, knowledge discrepancy and confusion have no influence in forming consumers' attitude towards FF. However, consumers who overestimate their actual level of knowledge hold negative attitude towards FF and vice versa. Furthermore, consumers' OK affects their confusion inversely although it does not influence the purchase intention significantly.

Practical implications - If the marketers can frame a more engaging means of communication and knowledge enhancement plan, consumers' attitude and purchase intention regarding FF will be signified.

Originality/value - This is the first study that fundamentally contributes to the scientific research in that it measures the knowledge discrepancy of consumers regarding FF. In addition, this study substantiates that low objective knowledge leads to confusing consumers at the time of purchasing. The effect of overestimating the level of knowledge as well as underestimating the level of knowledge in explaining the purchase intention of FF would be a supplementary addition.

Forlag
Emerald
Sitering
Hoque MZ, Alam N. Consumers' knowledge discrepancy and confusion in intent to purchase farmed fish. British Food Journal. 2020;122
Metadata
Vis full innførsel
Samlinger
  • Artikler, rapporter og annet (Handelshøgskolen) [632]
© Emerald Publishing Limited

Bla

Bla i hele MuninEnheter og samlingerForfatterlisteTittelDatoBla i denne samlingenForfatterlisteTittelDato
Logg inn

Statistikk

Antall visninger
UiT

Munin bygger på DSpace

UiT Norges Arktiske Universitet
Universitetsbiblioteket
uit.no/ub - munin@ub.uit.no

Tilgjengelighetserklæring