ub.xmlui.mirage2.page-structure.muninLogoub.xmlui.mirage2.page-structure.openResearchArchiveLogo
    • EnglishEnglish
    • norsknorsk
  • Velg spraakEnglish 
    • EnglishEnglish
    • norsknorsk
  • Administration/UB
View Item 
  •   Home
  • Fakultet for humaniora, samfunnsvitenskap og lærerutdanning
  • Institutt for språk og kultur
  • Artikler, rapporter og annet (språk og kultur)
  • View Item
  •   Home
  • Fakultet for humaniora, samfunnsvitenskap og lærerutdanning
  • Institutt for språk og kultur
  • Artikler, rapporter og annet (språk og kultur)
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

“What is truly Scandinavian?” – A SAS commercial and the document complex surrounding it

Permanent link
https://hdl.handle.net/10037/19998
DOI
https://doi.org/10.35492/docam/7/1/9
Thumbnail
View/Open
article.pdf (485.5Kb)
Published version (PDF)
Date
2020-08-06
Type
Journal article
Tidsskriftartikkel
Peer reviewed

Author
Skare, Roswitha
Abstract
Scandinavian airlines (SAS) published a video (2:43 minutes long) under the title “What is truly Scandinavian?” on February 11, 2020, on the company’s social media sites. The ad was removed later that day, and a new and shorter version was published the day after. This paper takes a closer look on the video and the reactions on it. By focusing on the official Facebook-page of Scandinavian airlines and a range of documents that were published by SAS and others, the document complex surrounding the film is discussed in terms of connectivity and transformation.
Publisher
The Document Academy
Citation
Skare r. “What is truly Scandinavian?” – A SAS commercial and the document complex surrounding it. The Proceedings from the Annual Meeting of the Document Academy. 2020;7(1)
Metadata
Show full item record
Collections
  • Artikler, rapporter og annet (språk og kultur) [1473]
Copyright 2020 The Author(s)

Browse

Browse all of MuninCommunities & CollectionsAuthor listTitlesBy Issue DateBrowse this CollectionAuthor listTitlesBy Issue Date
Login

Statistics

View Usage Statistics
UiT

Munin is powered by DSpace

UiT The Arctic University of Norway
The University Library
uit.no/ub - munin@ub.uit.no

Accessibility statement (Norwegian only)