ub.xmlui.mirage2.page-structure.muninLogoub.xmlui.mirage2.page-structure.openResearchArchiveLogo
    • EnglishEnglish
    • norsknorsk
  • Velg spraakEnglish 
    • EnglishEnglish
    • norsknorsk
  • Administration/UB
View Item 
  •   Home
  • Fakultet for biovitenskap, fiskeri og økonomi
  • Handelshøgskolen ved UiT
  • Artikler, rapporter og annet (Handelshøgskolen)
  • View Item
  •   Home
  • Fakultet for biovitenskap, fiskeri og økonomi
  • Handelshøgskolen ved UiT
  • Artikler, rapporter og annet (Handelshøgskolen)
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

Ambiguity tolerance and confusion avoidance in the intent to purchase farmed fish

Permanent link
https://hdl.handle.net/10037/21550
DOI
https://doi.org/10.1080/10454438.2021.1872462
Thumbnail
View/Open
article.pdf (2.994Mb)
Published version (PDF)
Date
2021-03-18
Type
Journal article
Tidsskriftartikkel
Peer reviewed

Author
Hoque, Mohammed Ziaul; Bashar, Mohammad Abul; Akhter, Farzana
Abstract
Aquaculture products are presently becoming a crucial part of consumers’ diets. However, asymmetric information regarding farmed fish exposes consumers to ambiguity and often makes them confused. Therefore, this study aims to ascertain the levels of ambiguity tolerance (AT) and confusion avoidance (CA) related to farmed fish and to test if consumers’ AT and CA influence their purchase intent (PI) of such fish. The impact of demographics on consumers’ CA and AT is also explored. The data were obtained through a survey conducted on a randomly selected sample of 1053 households who either purchase and have purchased fish. The collected data were analyzed employing explorative factor analysis, structural equation modeling, and a simple regression model. The study demonstrates that AT had a positive and significant impact on the PI of farmed fish, and also reduced CA. However, the current high level of CA does not influence the PI of farmed fish.
Publisher
Taylor & Francis
Citation
Hoque MZ, Bashar, Akhter. Ambiguity tolerance and confusion avoidance in the intent to purchase farmed fish. Journal of Applied Aquaculture. 2021;32(4)
Metadata
Show full item record
Collections
  • Artikler, rapporter og annet (Handelshøgskolen) [632]
Copyright 2021 The Author(s)

Browse

Browse all of MuninCommunities & CollectionsAuthor listTitlesBy Issue DateBrowse this CollectionAuthor listTitlesBy Issue Date
Login

Statistics

View Usage Statistics
UiT

Munin is powered by DSpace

UiT The Arctic University of Norway
The University Library
uit.no/ub - munin@ub.uit.no

Accessibility statement (Norwegian only)