dc.contributor.author | Nystrand, Bjørn Tore | |
dc.contributor.author | Olsen, Svein Ottar | |
dc.date.accessioned | 2021-11-24T09:38:11Z | |
dc.date.available | 2021-11-24T09:38:11Z | |
dc.date.issued | 2021-09-06 | |
dc.description.abstract | This study aimed to identify, describe, and compare consumer segments based on food- and health-related values and traits and how the segments are related to functional food consumption. A hybrid hierarchical k-means clustering approach was used to identify homogeneous consumer segments based on food innovativeness, food self-control, hedonic eating values, convenience orientation, health importance, and weight management concern. Based on a representative sample in Norway, three consumer segments were identified: the <i>careless</i>, the <i>self-controlled</i>, and the <i>convenience-oriented</i>. The careless were uninterested in food and health matters and did not appreciate novelty or variation in their food choices. The self-controlled were the most receptive to novelty and food innovation and highly engaged in health matters. The convenience-oriented were the most inclined to consume functional foods, had a pronounced convenience orientation, and were concerned about weight gain. How the industry needs to adapt its marketing strategy across consumer segments are discussed. | en_US |
dc.identifier.citation | Nystrand, Olsen. Relationships between functional food consumption and individual traits and values: A segmentation approach. Journal of Functional Foods. 2021;86 | en_US |
dc.identifier.cristinID | FRIDAID 1931776 | |
dc.identifier.doi | 10.1016/j.jff.2021.104736 | |
dc.identifier.issn | 1756-4646 | |
dc.identifier.issn | 2214-9414 | |
dc.identifier.uri | https://hdl.handle.net/10037/23148 | |
dc.language.iso | eng | en_US |
dc.publisher | Elsevier | en_US |
dc.relation.journal | Journal of Functional Foods | |
dc.rights.accessRights | openAccess | en_US |
dc.rights.holder | Copyright 2021 The Author(s) | en_US |
dc.subject | VDP::Samfunnsvitenskap: 200 | en_US |
dc.subject | VDP::Social sciences: 200 | en_US |
dc.subject | Forbrukeratferd / Consumer behaviour | en_US |
dc.subject | Personlighet / Personality | en_US |
dc.subject | Segmentering / Segmentation | en_US |
dc.subject | Verdier og holdninger / Values and attitudes | en_US |
dc.title | Relationships between functional food consumption and individual traits and values: A segmentation approach | en_US |
dc.type.version | publishedVersion | en_US |
dc.type | Journal article | en_US |
dc.type | Tidsskriftartikkel | en_US |
dc.type | Peer reviewed | en_US |