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dc.contributor.authorGuix, Mireia
dc.contributor.authorOllé, Claudia
dc.contributor.authorFont aulet, Xavier
dc.date.accessioned2023-02-06T07:11:41Z
dc.date.available2023-02-06T07:11:41Z
dc.date.issued2021-09-13
dc.description.abstractWe assess the communications of 37 airlines on their own websites regarding voluntary carbon offsets (VCO) to determine the extent to which they are either trustworthy or misleading. We propose an innovative coding framework that captures the trustworthy or misleading attributes of the messages as they are applied to: i) the type of claim (product, process, fact or image), and ii) the nature of the claim (fibbing, hidden trade-off, no proof, vagueness, irrelevance, lesser of two evils or worshiping false labels). We deploy a quantitative, multi-method approach that combines content analysis and discrete choice modelling, and we corroborate the taxonomy developed with lexical analysis. We identify the various factors that affect the pattern of 56% of claims being trustworthy and 44% being misleading. We demonstrate how a combined study of the trustworthy or misleading characteristics of communications provides more learning opportunities than studying either individually.en_US
dc.descriptionAccepted manuscript version, licensed <a href=http://creativecommons.org/licenses/by-nc-nd/4.0/> CC BY-NC-ND 4.0. </a>en_US
dc.identifier.citationGuix, Ollé, Font aulet. Trustworthy or misleading communication of voluntary carbon offsets in the aviation industry. Tourism Management. 2022;88en_US
dc.identifier.cristinIDFRIDAID 2021891
dc.identifier.doi10.1016/j.tourman.2021.104430
dc.identifier.issn0261-5177
dc.identifier.issn1879-3193
dc.identifier.urihttps://hdl.handle.net/10037/28495
dc.language.isoengen_US
dc.publisherElsevieren_US
dc.relation.journalTourism Management
dc.rights.accessRightsopenAccessen_US
dc.rights.holderCopyright 2021 Elsevieren_US
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0en_US
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)en_US
dc.titleTrustworthy or misleading communication of voluntary carbon offsets in the aviation industryen_US
dc.type.versionacceptedVersionen_US
dc.typeJournal articleen_US
dc.typeTidsskriftartikkelen_US
dc.typePeer revieweden_US


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Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)
Med mindre det står noe annet, er denne innførselens lisens beskrevet som Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)