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dc.contributor.authorErikson, Niklas
dc.contributor.authorFagerstrøm, Asle
dc.contributor.authorSigurdsson, Valdimar
dc.contributor.authorLarsen, Nils Magne
dc.contributor.authorMenon, Vishnu R.G.
dc.date.accessioned2023-10-03T08:27:49Z
dc.date.available2023-10-03T08:27:49Z
dc.date.issued2023
dc.description.abstractShopping carts, in general, should be suitable for carrying smart technology in the retail store environment. Also, a smart shopping cart can present verbal motivating stimuli to increase healthier food purchases. A conjoint experiment was used to test with a hypothetical purchasing task for young consumers (n=91) the potential of motivating stimulus on smart shopping carts to influence healthier purchases when buying frozen pizza. The results show a positive impact for all stimuli stemming from the smart shopping cart, three of which were health-based. This shows that stimuli revealing dynamic and personalized data through smart technology in a physical grocery retail setting have the potential to outperform traditional brand statements. Our conjoint experiment increased young consumers’ likelihood of choosing a healthier frozen pizza. This result demonstrates that verbal stimuli on smart shopping carts can function as motivating augmentals on young adult consumers’ healthier food purchases and are in line with the market positioning and customerservice focus of many retailers and brands today, emphasizing a social marketing standing.en_US
dc.identifier.citationErikson N, Fagerstrøm A.F., Sigurdsson V, Larsen NM, Menon VR: Smart Shopping Carts to Increase Healthier Food Purchase: A Conjoint Experiment. In: Perez, Mulvenna M, Ziefle M. Proceedings of the 9th International Conference on Information and Communication Technologies for Ageing Well and e-Health, 2023. SciTePress p. 93-101en_US
dc.identifier.cristinIDFRIDAID 2165533
dc.identifier.doi10.5220/0011619100003476
dc.identifier.isbn978-989-758-645-3
dc.identifier.urihttps://hdl.handle.net/10037/31391
dc.language.isoengen_US
dc.publisherSciTePressen_US
dc.rights.accessRightsopenAccessen_US
dc.rights.holderCopyright 2023 The Author(s)en_US
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0en_US
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)en_US
dc.titleSmart Shopping Carts to Increase Healthier Food Purchase: A Conjoint Experimenten_US
dc.type.versionpublishedVersionen_US
dc.typeChapteren_US
dc.typeBokkapittelen_US


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Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)
Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)