Utilizing consumer-based label equity to signal consumer products free from endocrine-disrupting chemicals
Permanent lenke
https://hdl.handle.net/10037/31709Dato
2023-10-26Type
Journal articleTidsskriftartikkel
Peer reviewed
Forfatter
Sigurdsson, Valdimar; Folwarczny, Michał; Larsen, Nils Magne; Menon, Vishnu R.G.; Sigurdardottir, Freyja Thoroddsen; Perkovic, SonjaSammendrag
Endocrine-disrupting chemicals (EDCs) in consumer products present a global health concern. Yet, the understanding of consumer perceptions of EDC-related product labels is limited. This study investigated consumer reactions to such labels using data from 602 Scandinavian consumers. The results indicate a positive association between label performance (willingness to buy, pay in a local currency, pay extra, and recommend a product with the label) and a modified version of the consumer-based food label equity scale proposed by Coderre et al. (2022). Findings also suggest a positive relationship between awareness of EDCs and label performance of products with EDC-related labels. Our recommendations involve educating consumers, utilizing labels more effectively, and avoid warning labels for risks that are not well known and/or have a relatively low consumer-based label equity (CBLE).
Forlag
ElsevierSitering
Sigurdsson V, Folwarczny M, Larsen NM, Menon VR, Sigurdardottir FT, Perkovic S. Utilizing consumer-based label equity to signal consumer products free from endocrine-disrupting chemicals. Journal of Retailing and Consumer Services. 2024;76Metadata
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