Big business returns on B Corp? Growing with green & lean as any label is a good label
Permanent lenke
https://hdl.handle.net/10037/31710Dato
2023-10-25Type
Journal articleTidsskriftartikkel
Peer reviewed
Forfatter
Sigurdsson, Valdimar; Larsen, Nils Magne; Folwarczny, Michał; Sigurdardottir, Freya Thoroddsen; Menon, Vishnu R.G.; Fagerstrøm, AsleSammendrag
This current research contributes to the concept of consumer-based food label equity (CBFLE) by testing the predictive validity of a scale developed by Coderre et al. (2022) in the sustainability and health domains of seafood products. In Study 1 (N = 301; between-within subjects), we found that scores on all subscales, except the (Dis)honesty subscale, were significantly related to willingness to buy fish fillets without a label in comparison with the B Corp sustainability label and a fictitious label. There were no differences between labels. In Study 2 (N = 200; within-subjects), we found similar results for fillets with a health-related label: the American Heart Association Heart-Check. However, scores on the awareness subscale were not significantly associated with willingness to buy fish fillets. Overall, our results suggest that the CBFLE and the scale predict WTB in the context of sustainability and health signaling.
Forlag
ElsevierSitering
Sigurdsson V, Larsen NM, Folwarczny M, Sigurdardottir FT, Menon VR, Fagerstrøm A.F.. Big business returns on B Corp? Growing with green & lean as any label is a good label. Journal of Business Research. 2024;170Metadata
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