dc.contributor.advisor | Siebler, Frank | |
dc.contributor.author | Stefansson, Jon Karl | |
dc.date.accessioned | 2011-11-29T13:23:27Z | |
dc.date.available | 2011-11-29T13:23:27Z | |
dc.date.issued | 2010-05 | |
dc.description.abstract | An experimental investigation of the relationship between communicator dominance and
persuasion is reported. In the study, persuasion was examined as a function of experimental
treatments that differed only in the perceived dominance of stimulus embedded within a text.
Perceived dominance of the stimulus is operationally defined as the degree to which the
stimulus makes the recipient feel submissive (high) or powerful (low). The experimental
stimuli and the quantitative measurements of dominance are derived from affect control
theory and a research tool that has been developed from that theory, the International
Affective Picture System. The hypotheses were generally supported by the results of the data
analysis. Relationships were found between perceived dominance and a) increased opinion
agreement and b) increased trustworthiness of communicators. Possible implications for
communication studies, as well as on research on affect control theory are discussed, as are
limitations of the current research. | en |
dc.identifier.uri | https://hdl.handle.net/10037/3698 | |
dc.identifier.urn | URN:NBN:no-uit_munin_3412 | |
dc.language.iso | eng | en |
dc.publisher | Universitetet i Tromsø | en |
dc.publisher | University of Tromsø | en |
dc.rights.accessRights | openAccess | |
dc.rights.holder | Copyright 2010 The Author(s) | |
dc.subject.courseID | PSY-3900 | en |
dc.subject | VDP::Samfunnsvitenskap: 200::Psykologi: 260::Sosial- og arbeidspsykologi: 263 | en |
dc.subject | VDP::Social science: 200::Psychology: 260::Social and occupational psychology: 263 | en |
dc.title | The effects of perceived dominance in persuasion | en |
dc.type | Master thesis | en |
dc.type | Mastergradsoppgave | en |