In recent past, tourism has become one of the leading industries of the world. Whereas, heritage tourism is one of the fastest growing sectors in tourism industry. The tourist attractions especially heritage attractions play an important role in heritage destination development. Lahore is the cultural hub of Pakistan and home of great Mughal heritage. It is an important heritage tourist destination ...

Denne studien er en studie av mulige suksesskriterier for små naturbaserte bedrifter. En case studie av 4 entreprenører og deres naturbaserte bedrifter i Vest-Finnmark. Studien har to underspørsmål for å utfylle problemstillingen. Studien er å avdekke entreprenørens subjektive suksessfaktorer og entreprenørens oppfattelse av suksess. Næringen er kjent for å bestå av små bedrifter hvor entreprenørene ...

The article takes as its point of departure a media narrative, relating that Northern Lights tourists from the East are not only visiting the northern areas to experience the celestial phenomenon, as their actual hope is to conceive under the Lights. According to alleged old beliefs in the East, this is supposed to give handsomer, healthier, and more intelligent children. The location of these beliefs ...

Miljømerking av reiselivsbedrifter er blitt mer og mer vanlig og anses som en viktig bidragsyter i det å gjøre reiselivsnæringa mer bærekraftig. Det er i Norge i dag flere ulike merkeordninger og på verdensbasis snakker man om at det finnes over hundre ulike miljømerker. Samtidig som praksisen med å jobbe fram miljøsertifiseringer i reiselivsbedrifter brer om seg, øker også diskusjonene rundt en ...

This master’s thesis explores more-than-human agencies on the Pacific Ocean. Currently, tourism research is insufficient to address complex sustainability and environmental challenges and needs new narratives to do its part in tackling these issues. The aim of this master’s thesis project was to gain new tourism narratives and to create tourism knowledge through an approach where humans are de-centered ...

This article deals with how nature is articulated in public discourse, and more specifically how humans’ relationship to nature is constructed via such articulations. Based on critical cultural analyses of ads presented in a Norwegian context, the article claims articulations of nature serve to a depoliticization of nature, which silence social differences and reduce environmental politics ...

Markedsføringen av naturfenomenet Aurora Borealis, eller nordlyset, har i de siste årene fått en særlig oppmerksomhet når det gjelder oppbyggingen av turisme som et vinterprodukt i NordNorge. I dette arbeidet benytter både markedsførerne og opplevelsesbedriftenes guider seg av ulike begreper og fortellinger. Formidlingen tar vanligvis utgangspunkt i det som oppfattes som to ytterpunkter. Som ...

With rapidly increasing tourist numbers, the potential in commercialising the Northern Lights has grown immensely over the last few years, and one can only imagine what possibilities the future holds for professional Northern Lights experience providers. One of the biggest challenges of the Northern Lights experiences is how to deal with the natural conditions and constraints of this ever ...

Due to increased mobility, digitalisation and globalisation, the old value chains are disrupting and the boundaries between the roles in the markets are blurred; enterprises, customers and residents are both marketers and actors of tourism experiences, creating a context of service eco-systems, where value is co-created in networks that are directly and indirectly interacting with each other. These ...

Franz Josef Land, which is one of the most natural, pristine Arctic archipelagos is facing growing numbers of visitation and these numbers could continue to rise in the future. Despite its unique geographical position, nature and potential for tourism, it didn’t attract the attention of scientists investigating complex problems of tourism development in the high Arctic. This study aimed to identify ...