Blar i tittel Institutt for reiseliv og nordlige studier

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    • Naturbaserte reiselivsbedrifter under Covid-19-pandemien. Hvilke elementer bidro til forsvarsevne? 

      Ottem, Lise; Møller, Trine (Master thesis; Mastergradsoppgave, 2021-11-01)
      Reiselivet i hele verden har vært hardt rammet av Covid-19-pandemien. Denne oppgaven undersøker hvordan et lite utvalg naturbaserte reiselivsbedrifter har opplevd og håndtert covid-19-pandemien. Studien ser på hvilke påvirkninger som har hatt betydning for håndteringen. Studiens problemstilling er Hvordan har naturbaserte reiselivsbedrifter opplevd og håndtert Covid-19 pandemien? Studien ...

    • Nature Articulations in Norwegian Advertising Discourse: A Depoliticized Discourse of Climate Change 

      Kvidal-Røvik, Trine (Journal article; Tidsskriftartikkel; Peer reviewed, 2018-06-11)
      This article deals with how nature is articulated in public discourse, and more specifically how humans’ relationship to nature is constructed via such articulations. Based on critical cultural analyses of ads presented in a Norwegian context, the article claims articulations of nature serve to a depoliticization of nature, which silence social differences and reduce environmental politics ...

    • Naturen som rekreasjon og heteroseksuell romantikk: En studie av russiske kvinnelige migranters poetiske fortellinger om natur og kjønn 

      Wara, Tatiana; Munkejord, Mai Camilla (Journal article; Tidsskriftartikkel, 2016-02-10)
      Denne artikkelen undersøker forbindelser mellom natur og kjønn. Vi analyserer data fra feltarbeid og intervjuer med kvinnelige russiske migranter som har bosatt seg i en liten by i Finnmark sammen med en norsk mannlig partner. I artikkelen bygger vi på nyere antropologiske forståelser av natur, samt studier om hvordan natur/sted, kultur og kjønn gjensidig konstituerer hverandre. Basert på denne ...

    • Nordlys, magi og turisme 

      Mathisen, Stein Roar (Journal article; Tidsskriftartikkel; Peer reviewed, 2014-04-02)
      Markedsføringen av naturfenomenet Aurora Borealis, eller nordlyset, har i de siste årene fått en særlig oppmerksomhet når det gjelder oppbyggingen av turisme som et vinterprodukt i NordNorge. I dette arbeidet benytter både markedsførerne og opplevelsesbedriftenes guider seg av ulike begreper og fortellinger. Formidlingen tar vanligvis utgangspunkt i det som oppfattes som to ytterpunkter. Som ...

    • Norske familier i Arguineguin: Norske livsstilsmigranter i Arguineguin i en familiekontekst 

      Lorentzen, Åse Heidi (Master thesis; Mastergradsoppgave, 2023-05-15)
      Livsstilsmigrasjon i et familieperspektiv til Arguineguin er en trend som startet rundt 1960- tallet, men har hatt økende popularitet og stedet har norske institusjoner og infrastruktur mot nordmenn Jeg utførte en kvalitativ undersøkelse for å utforske årsaker som push- og pull -til at norske familier reiste fra Norge og til Arguineguin, hvordan de opplevde livene sine i Arguineguin og grunner til ...

    • The Northern Lights Experience - Negotiation strategies 

      Smedseng, Nina (Master thesis; Mastergradsoppgave, 2014-06-01)
      With rapidly increasing tourist numbers, the potential in commercialising the Northern Lights has grown immensely over the last few years, and one can only imagine what possibilities the future holds for professional Northern Lights experience providers. One of the biggest challenges of the Northern Lights experiences is how to deal with the natural conditions and constraints of this ever ...

    • Orientalism or Cultural Encounters? Tourism Assemblages in Culture, Capital, and Identities 

      Kramvig, Britt (Chapter; Bokkapittel, 2017)
      What challenges lie in the indigenous tourism project? What is the significance to consider when using culture as a basis for business development? What basic paradoxes and challenges will be met when one wants to achieve growth in Sami tourism and the creative cultural industries? It is believed that Sami culture has an unredeemed potential as a product and attraction in the new and major initiatives ...

    • The paradigm shift from destination marketing and management to community governance A systemic approach to the destination as a service eco-system 

      Bjørkli, Hilde (Master thesis; Mastergradsoppgave, 2022-05-15)
      Due to increased mobility, digitalisation and globalisation, the old value chains are disrupting and the boundaries between the roles in the markets are blurred; enterprises, customers and residents are both marketers and actors of tourism experiences, creating a context of service eco-systems, where value is co-created in networks that are directly and indirectly interacting with each other. These ...

    • Performing Disney: Exploring guests' narratives of Disney theme parks 

      McCormick, Mary Helene (Master thesis; Mastergradsoppgave, 2021-05-15)
      This thesis focuses on performances in relation to Disney theme parks. The project asks: How do guests narrate their Disney theme park performances? This question is examined by conducting semi-structured interviews with people who had been to a Disney theme park within the last three years. The findings were analyzed looking at ways guests performed in relation to fellow performers, and the setting. ...

    • Problems and perspectives of tourism development in the high Arctic. Case of Franz Josef Land 

      Shirokiy, Sergey (Master thesis; Mastergradsoppgave, 2015-11-27)
      Franz Josef Land, which is one of the most natural, pristine Arctic archipelagos is facing growing numbers of visitation and these numbers could continue to rise in the future. Despite its unique geographical position, nature and potential for tourism, it didn’t attract the attention of scientists investigating complex problems of tourism development in the high Arctic. This study aimed to identify ...

    • Promoting Norway in social media in China: Visit Norway’s co-created storytelling on Sina Weibo 

      Li, Mengyao (Master thesis; Mastergradsoppgave, 2021-05-18)
      Social media has changed how tourists obtain information about destinations. Utilizing social media provides both opportunities and challenges for the promotion of destinations. In this Master’s thesis, I explored how the Norwegian national destination management organisation (DMO), Visit Norway, promoted Norway as a tourist destination on one of the most popular Chinese social media platforms, Sina ...

    • Rica som sesongarbeidsplass: en studie av motivasjon, arbeidsmiljø og livet utenom jobben 

      Heimtun, Bente (Research report; Forskningsrapport, 2011)

    • The Rise of the Asian Female Digital Nomad 

      Linao, Patricia Aida (Master thesis; Mastergradsoppgave, 2022-05-15)
      This feminist thesis contributes to our understanding of tourist experiences by exploring the constraints and empowerment of Asian women digital nomads. It investigates the complexity and the diversity of Asian women digital nomads and elucidates the issues of gender and race in the women’s quests for a nomadic lifestyle. The empirical data were drawn from mixed method techniques of semi-structured ...

    • The role and place of wild northern berries in tourism in northern Norway 

      Korzh, Kateryna (Master thesis; Mastergradsoppgave, 2022-05-13)
      Uncovering a vital value of wild berries in local food practices, I aim to understand their realities. The specific research question that focused my study is: how are berries entwisted in northern tourism and how does that reflect local food practices and their role and place in Troms and Finnmark? With very few exceptions, in and outside tourism wild berries are situated within gastronomy. ...

    • The Role of Cosmopolitanism in Tourism Studies 

      Nikolaeva, Irina (Master thesis; Mastergradsoppgave, 2016-05-31)
      The concept of cosmopolitanism plays an important role in our multicultural world, as it helps to understand and to find solutions to problems that can be caused by a globalized condition of the world. There is a lot of perspectives on interpretation of cosmopolitanism. In this Master thesis, cosmopolitanism is understood primarily as a competence or practice. The aim of the research is to explore ...

    • Safe adventures. An ethnographic study of safety and adventure guides in Arctic Norway 

      Johannessen, Mats Hoel (Master thesis; Mastergradsoppgave, 2016-05-26)
      With numerous entrepreneurs already established within the area, adventure tourism is a growing industry within Arctic Norway. The continuously expanding interest for the phenomenon has gained universities’ attention with recent education programs for guides being established. A cultural change involving a more professionalized approach to adventure tourism has also been noticed. At the forefront ...

    • Sametingets relevans og rekkevidde 

      Falch, Torvald; Selle, Per (Journal article; Tidsskriftartikkel; Peer reviewed, 2022-06-29)
      Sametinget, som et direkte folkevalgt organ av og for samer, kan sies å være etablert for å utøve selvbestemmelse for et eget urfolkspolitisk fellesskap innenfor staten. Det er en institusjon som imidlertid har betydelige tillitsutfordringer hos samer og i sitt nære omland. Artikkelen ser på betingelsene for Sametingets relevans og rekkevidde for sikring av kulturelt fellesskap og tilrettelegging ...

    • Searching for Motivation. An exploration of why tourists travel to Alta, guided by NordNorsk Reiseliv’s Travel Styles. 

      Langhelle, Ingrid Birknes (Master thesis; Mastergradsoppgave, 2020-06-01)
      This thesis explores the topic of motivation and what motivates tourists to travel. The specific focus is on Alta, why people travel there and what motivates them to pick different travel experiences within the destination. NordNorsk Reiseliv’s Travel Styles have been used as a framework for this investigation and this thesis also explores the usefulness of this kind of categorisation of tourist. ...

    • Searching for Seeds of Hope Out of the Darkness: The Study of Local Community Perceptions of Post-disaster Tourism in Bam, Iran. 

      Alikhani, Elahe (Master thesis; Mastergradsoppgave, 2019-05-14)
      Dark or disaster tourism is a phenomenon in tourism studies, which refers to an interest in travelling to places, which have suffered from natural or human-made disasters. Even though in recent years the study of dark tourism has increased, few efforts have been undertaken to research local communities’ perceptions of dark or disaster tourism. There is a sensitivity to conducting such research, as ...

    • Senscaping: Det sanselige reiselivet - Et sensorisk markedsføringsperspektiv på reiselivsaktørers tanker om bruken av sanser i eget vertskap og opplevelsesproduksjon 

      Nygaard-Petersen, Louise (Master thesis; Mastergradsoppgave, 2021-11-11)
      Sensorisk markedsføring er en gren av markedsføringsteorien som adresserer strategisk bruk av sansestimuli i merkevarebygging, herunder i design, markedsføring og produksjon av varer, tjenester og opplevelser. Sensorisk markedsføringsteori baserer seg på kunnskap om nevrofysiologi og ‘embodied cognition’ i forklaringen av menneskers forbruksvalg og -opplevelser. I denne masteroppgaven er sensorisk ...