Blar i forfatter Artikler, rapporter og annet (Handelshøgskolen) "Altintzoglou, Themistoklis"

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    • Guilt-free pleasures: how premium and luxury influence regret 

      Lyons, Sarah Joy; Wien, Anders Hauge; Altintzoglou, Themistoklis (Journal article; Tidsskriftsartikkel, 2019)
      <p><i>Purpose</i>: The purpose of this study was to investigate how a consumer’s intention to purchase a premium or luxury product influences the anticipated regret and guilt.</p> <p><i>Design/methodology/approach</i>: A 2 × 2 × 2 between-subjects design (label: premium versus luxury × prior event: success versus failure × product type: hedonic versus utilitarian) on guilt and regret was ...

    • The role of identity and gender in seafood cooking skills 

      Wien, Anders Hauge; Alm, Siril; Altintzoglou, Themistoklis (Journal article; Tidsskriftartikkel; Peer reviewed, 2020-11-16)
      <i>Purpose</i> - The purpose of this study was to explore whether consumers' confidence in cooking skills related to seafood differed across genders, and if such difference could be explained by the identity-relevance of seafood cooking for men.<p> <p><i>Design/methodology/approach</i> - Survey data was collected from a balanced sample of 515 Norwegian consumers.<p> <p><i>Findings</i> - The ...