We develop a methodology to identify patterns between sustainability motivations, actions and engagement. We apply this methodology to analyse a 3 1/2-year intervention that yielded 151 sustainability actions undertaken by 46 outbound tour operators. We find three aspects that can be explained by the tour operators' motivations to act sustainably, namely, a connection between: (i) the actions taken ...

Tourism interventions, as tools for social change and preservation of natural and cultural assets are inherently complex. This study presents an improved method for the evaluation of complex tourism interventions. We argue that participatory methods can promote a culture of evaluation that supports partners throughout evidencing project impacts, eliminating negative attitudes to evaluation ...

Non-compliance with social distancing (SD) measures clearly has negative effects on both public health and post-pandemic economic recovery. However, little is as yet known about people's views on and factors influencing their behavioral intentions toward SD measures. This study draws on moral disengagement theory and the norm-activation model to investigate mechanisms that promote or hinder compliance ...

While recent research on sustainability communication demonstrates the relevance of message framing, research on the effects of message framing on consumers’ emotions is scant. Using the StimulusOrganism-Response (S-O-R) framework, this paper examines the impact of environmental advertisements (stimuli) on two discrete emotions – hope and guilt – (organism) and how these emotions influence ...

Methods to capture the complexity of using policy instruments would allow us to better evaluate the reasons for their effectiveness. Drawing from complexity science, we produce a Causal Loop Diagram to analyse the implementation of two informational policy instruments in a tourism destination: the Global Sustainable Tourism Council criteria and the European Tourism Indicator Scheme. To interpret the ...

Purpose - This study examines the direct effect of outcome message frames (gain vs loss) on cause involvement and the moderating roles of consumers' corporate social responsibility (CSR) scepticism and biospheric values. Furthermore, the authors analyse (1) the effects of gain-framed messages on consumer attitudes towards an environmental cause (i.e. the use of reusable coffee cups) and towards the ...

This article presents a multi-criteria methodology to identify target markets for the hotel industry, based on objective and quantitative criteria from official statistical sources, using five dimensions: volume, evolution, seasonality, length of stay and expenditure. The methodology allows tourism organisations to: i) identify market indicators that respond to their organisational goals; ii) ...

The relationship between sustainability, competitive advantages, and performance is a topic with no conclusive results in the tourism industry. To contribute to the debate, the purpose of this study is i) to analyze the influence of sustainability on cost and differentiation competitive advantages and ii) to examine the possible synergistic relationship between sustainability and performance. ...

Workshop methodologies based on overarching knowledge structures are necessary for a shift of the tourism sector towards sustainability. We adopted a participatory action research approach and designed a workshop methodology based on the main tenets and tools of the theory of change, design thinking, and sustainable business models. We tested this methodology within a project initiated by a destination ...