Blar i forfatter Artikler, rapporter og annet (Handelshøgskolen) "Foxall, G. R."
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Consumer attention to price in social commerce: Eye tracking patterns in retail clothing
Menon, R.G. Vishnu; Sigurdsson, Valdimar; Larsen, Nils Magne; Fagerstrøm, Asle; Foxall, G. R. (Journal article; Tidsskriftartikkel; Peer reviewed, 2016-11)Although the literature establishes the importance of pricing in relation to traditional retailers and e-commerce, few studies consider its importance in social commerce. This study uses eye tracking to examine observational behavior as fixation time on price and the total fixation time on a Facebook page that displays clothing products. This study employs interventions both directly related (via ... -
Consumer attention to price in social commerce: Eye tracking patterns in retail clothing
Menon, R.G. Vishnu; Sigurdsson, Valdimar; Larsen, Nils Magne; Fagerstrøm, Asle; Foxall, G. R. (Journal article; Tidsskriftartikkel; Peer reviewed, 2016-11)Although the literature establishes the importance of pricing in relation to traditional retailers and e-commerce, few studies consider its importance in social commerce. This study uses eye tracking to examine observational behavior as fixation time on price and the total fixation time on a Facebook page that displays clothing products. This study employs interventions both directly related (via ...