Gallego, Inma; González-Rodríguez, M. Rosario; Font aulet, Xavier (Journal article; Tidsskriftartikkel; Peer reviewed, 2023-04-13)
This article presents a multi-criteria methodology to identify target markets for the hotel industry, based on
objective and quantitative criteria from official statistical sources, using five dimensions: volume, evolution,
seasonality, length of stay and expenditure. The methodology allows tourism organisations to: i) identify market
indicators that respond to their organisational goals; ii) ...