Blar i forfatter Artikler, rapporter og annet (Handelshøgskolen) "González-Rodríguez, M. Rosario"

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    • International air travel attitude and travel planning lead times across 45 countries in response to the COVID-19 pandemic 

      Gallego, Inmaculada; González-Rodríguez, M. Rosario; Font aulet, Xavier (Journal article; Tidsskriftartikkel; Peer reviewed, 2022-11-08)
      his paper explores global differences in travel risk perception based on i) attitudes towards travel abroad, and ii) the time required to plan travel. Baseline data from 2019 is compared with data from 2020, the first year of the COVID-19 pandemic. A methodology based on Big Data is developed through the Skyscanner metasearch engine, working with 20,756 million flight searches and 1979 million ...

    • A multi-criteria, composite index methodology to measure the suitability of target markets for the hotel industry 

      Gallego, Inma; González-Rodríguez, M. Rosario; Font aulet, Xavier (Journal article; Tidsskriftartikkel; Peer reviewed, 2023-04-13)
      This article presents a multi-criteria methodology to identify target markets for the hotel industry, based on objective and quantitative criteria from official statistical sources, using five dimensions: volume, evolution, seasonality, length of stay and expenditure. The methodology allows tourism organisations to: i) identify market indicators that respond to their organisational goals; ii) ...