Blar i forfatter Artikler, rapporter og annet (Handelshøgskolen) "Govaerts, Florent"

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    • Consumers’ values, attitudes and behaviours towards consuming seaweed food products: The effects of perceived naturalness, uniqueness, and behavioural control 

      Govaerts, Florent; Olsen, Svein Ottar (Journal article; Tidsskriftartikkel; Peer reviewed, 2022-12-27)
      Seaweed has great potential as a natural, healthy, and sustainable food. Seaweed as food is novel in Western countries; thus, few studies have focused on the factors influencing consumers’ behavioural tendencies towards seaweed food products. This study aimed to fill the gap by investigating the antecedents for consumers’ attitudes towards as well as their consumption of seaweed food products in a ...

    • Environmental values and self-identity as a basis for identifying seaweed consumer segments in the UK 

      Govaerts, Florent; Olsen, Svein Ottar (Journal article; Tidsskriftartikkel; Peer reviewed, 2023-12-26)
      Purpose - This study aimed to identify and profile segments of seaweed consumers in the United Kingdom.<p> <p>Design/methodology/approach - Hierarchical k-means cluster analysis was used to identify consumer segments based on consumers' self-identity and environmental values. In addition, the study used subjective knowledge, intentions and consumption to profile different consumer segments. The ...

    • Exploration of seaweed consumption in Norway using the norm activation model: The moderator role of food innovativeness 

      Govaerts, Florent; Olsen, Svein Ottar (Journal article; Tidsskriftartikkel; Peer reviewed, 2022-02-08)
      Seaweed is considered to be a sustainable and healthy food source. However, for western consumers, it remains an unfamiliar source of food. Using a sample of 426 Norwegian consumers, this study aimed to explain and predict seaweed consumption using an extended version of the norm activation framework with a prospective design, including behaviour and consumer food innovativeness. Confirmatory ...