Blar i forfatter Artikler, rapporter og annet (Handelshøgskolen) "Mathisen, Line"

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    • Cross-cultural co-creation of a tourist site: the emic and etic makings 

      Lee, Young-Sook; Mathisen, Line; Søreng, Siri Ulfsdatter (Chapter; Bokkapittel, 2023-10-17)
      This chapter discusses how an Arctic destination, North Cape, is co-created through time and space aided by tourists' engagement. We present two cases: (1) Thai visitors to the North Cape; and (2) North Cape as a brand in South Korea, drawing on qualitative methods. We argue that cross-cultural co-creation in tourism experiences depends on the knowledge of different emic and etic perceptions of the ...

    • The nature of entrepreneurs’ engagement with a layered rural context 

      Jørgensen, Eva Jenny B.; Mathisen, Line (Journal article; Tidsskriftartikkel; Peer reviewed, 2023-01-22)
      Rural entrepreneurship has recently been reconceptualised as engagement with contexts. However, our knowledge of the nature of this engagement remains limited. In this paper, we explore the engagement of entrepreneurs hired as part-time industry mentors at regional universities. Using a qualitative approach based on grounded theory and self-ethnography, we interviewed five entrepreneurs in adjunct ...

    • The reciprocity of soil, soul and society: the heart of developing regenerative tourism activities 

      Mathisen, Line; Søreng, Siri Ulfsdatter; Lyrek, Trine (Journal article; Tidsskriftartikkel; Peer reviewed, 2022-06-15)
      Purpose – The study aims to investigate how tourism actors’ methodologies fuel the development of regenerative activities anchored in the reciprocity of nature and humans directed at bringing well-being for all living beings.<p> <p>Design/methodology/approach – To shed light on micro-scale regenerative creation processes in tourism, the authors engage in co-creative case study research with the ...

    • The significance of knowledge readiness for co-creation in university industry collaborations 

      Mathisen, Line; Jørgensen, Eva Jenny Benedikte (Journal article; Tidsskriftartikkel; Peer reviewed, 2021-02-10)
      This study explores value co-creation in university industry collaborations. The study is inspired by the constructivist approach to grounded theory and self-ethnography and based on interviews with 27 informants (eleven industry mentors and 16 academics) engaged in university industry collaborations. The findings suggest that co-creation depends on knowledge readiness and knowledge readiness develops ...