Nekmahmud, Md.; Ramkissoon, Haywantee; Fekete-Farkas, Maria (Journal article; Tidsskriftartikkel; Peer reviewed, 2022-06-22)
This research aims to investigate tourists' sustainable consumption values and choice behaviour regarding green
products in Europe by integrating the Theory of planned behaviour (TPB) and consumption values (TCV). This
study also compares the decisions of European and non-European tourists to purchase green products and services while travelling in some selected European cities. A total number of ...