Nicolau, Juan Luis; Stadlthanner, Katja Anna; Andreu, Luisa; Font aulet, Xavier (Journal article; Tidsskriftartikkel; Peer reviewed, 2022-01-13)
An increasing number of hospitality firms attempt to foster sustainable practices among their customers.
Amongst these, incentives for customers to bring their own reusable products stand out. In this study, we first
analyse whether consumers are willing to bring a reusable coffee cup (RCC) under the condition of a monetary
incentive (qualitative decision) and the minimum discount required for ...