Wien, Anders Hauge; Peluso, Alessandro (Journal article; Tidsskriftartikkel; Peer reviewed, 2021-08-16)
Previous research suggests that consumers would listen more to product recommendations from other consumers (human recommenders) than from systems based on artificial intelligence (AI recommenders). We hypothesize that this might depend on the type of product being recommended, and propose an underlying process driving this effect. Three experiments show that, for hedonic products (but not for ...