Blar i forfatter Artikler, rapporter og annet (Handelshøgskolen) "Wu, Homer C."

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    • Face consciousness, personal norms, and environmentally responsible behavior of Chinese tourists: Evidence from a lake tourism site 

      Wu, Jianxing; Wu, Homer C.; Hsieh, Chi-Ming; Ramkissoon, Haywantee (Journal article; Tidsskriftartikkel; Peer reviewed, 2022-02-03)
      This study explores the role of face consciousness in tourists’ environmentally responsible behavior (ERB). It expands the norm activation theory, integrates the concept of face consciousness and examines how personal norms (PN) on environmentally responsible behavior is moderated by face consciousness. Data was collected from 415 mainland Chinese tourists in West Lake, China. Structural equation ...