• Social commerce constructs and consumers' purchase intention from minimalist brands 

      Zarea, Hadi; Su, Zhan; Abdollahi, Hooman (Journal article; Tidsskriftartikkel; Peer reviewed, 2022-06-17)
      The social media and online communities have established new platforms for e-commerce by engaging both consumers and corporations in producing new product or services. Moreover, individuals' interaction on the cyberspace has evolved e-commerce towards social commerce. On the other hand, business incorporations have found the use of minimalism application in designing, which removes unnecessary ...