Influence of eco-labels on hake, salmon and cod price. A Spanish case study

Abstract

Consumer awareness on ecological issues has increased and, consequently, companies have incremented the presence of eco-friendly products in the market, that can be distinguished by the presence of an eco-label. This thesis studies whether or not the products with an eco-label shows any price differences in the Spanish market in two different cities (Madrid and Granada) by conducting a hedonic analysis of eco-labeled and non eco-labeled products of hake, salmon and cod in supermarkets. Results show that there is a premium price in some of the eco-label products. Is this a sufficient incentive to make a big investment for environmental-friendly fishing practices, in order to get these labels?